DIAMONFIRE sees rapid UK growth
February 17, 2013 – Since its 2012 UK launch at the CMJ Show and at IJL, DIAMONFIRE, an alternative to traditional diamond jewellery, has seen rapid and encouraging UK growth.
The brand currently supplies 230 retailers with various new accounts opening in the coming months.
DIAMONFIRE credit their recent participation at The Jewellery Show, Birmingham to their growth and in addition launched a number of new bridal designs to the current collections.
Managing Director, Edward Ferris, said, “The Jewellery Show, Birmingham proved to be a huge success for us. We opened 32 new accounts and expect many more as a result over the coming months.
“In just 8 months we have been overwhelmed by the reaction to DIAMONFIRE and are delighted to have 230 retailers carrying the collection already.”
DIAMONFIRE jewellery collections are inspired by the eternal magic of diamonds and the glamour of fashion icons like Coco Chanel, Elizabeth Taylor and Marlene Dietrich.
The DIAMONFIRE zirconia stone has been developed as the most exclusive of all
synthetic stones and just like diamonds, it is measured in carats.
The secret behind its brilliant sparkle is the Ideal Cut, a cut developed for diamonds that brings out the maximum sparkle in every stone.
Each DIAMONFIRE stone is carefully weighed, cut and polished just like a true diamond.
The final result is a sparkling, flawless stone with 57 facets that even experts would find it hard to distinguish from a natural diamond, the company said.
DIAMONFIRE will launch additional lines and new collections at the CMJ Show in March 2013.