Diamonfire to be launched at CMJ Show, IJL

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Diamonfire to be launched at CMJ Show, IJL

LONDON, July 2012 – To be launched in the UK this summer at the CMJ Show and at IJL in September, DIAMONFIRE is the perfect alternative to traditional diamond jewellery.
Diamonfire jewellery collections are inspired by the eternal magic of diamonds and the glamour of fashion-icons like Coco Chanel, Elizabeth Taylor and Marlene Dietrich.
Diamonfire to be launched at CMJ Show, IJL
After a successful launch in Europe, the brand will now be available for the first time in the UK.
The Diamonfire zirconia stone has been developed as the most exclusive of all synthetic stones and just like diamonds, it is measured in carats.
The secret behind its brilliant sparkle is the Ideal Cut, a cut developed for diamonds that brings out the maximum sparkle in every stone.
Diamonfire to be launched at CMJ Show, IJL
Each Diamonfire stone is carefully weighed, cut and polished just like a true diamond.
The final result is a sparkling, flawless stone with 57 facets. Even experts would find it hard to distinguish from a natural diamond.
Each Diamonfire stone is also certified according to the same quality and criteria as a diamond.
Diamonfire to be launched at CMJ Show, IJL
For customers wanting the look and feel of diamonds without the high price tag, or for existing diamond customers who are looking for jewellery that is low risk and low maintenance while travelling, Diamonfire is a brand with a wide-ranging appeal.