Domino ‘Look Book’ provides taster of new designs at IJL
August 2015 – New additions to Domino’s Belle Ile, Rosabella, Starla and Scintillating Diamonds collections will take centre stage on the company’s stand at this year’s International Jewellery London (IJL).
Domino will be showcasing (stand D60) over 100 new designs across these four popular and very different collections and has produced an attractive 24-page ‘Look Book’ featuring just a few examples of what it considers to be the hero pieces from each collection, which will be available on the stand.
The four collections are, as sales and marketing director Andrew Sollitt explains, a perfect example of the ‘Design and Detail’ element of Domino’s current marketing campaign which stresses the company’s five core values.
These also include ‘Created and Crafted’ which reflect its commitment, wherever feasible, to UK manufacturing; ‘Heritage & Quality’ which stresses its long history and its desire for providing its customers with the best possible products and services; ‘Knowledge & Innovation’ which endorses its expertise and willingness to invest in new technologies, and ‘Honest and Ethical’ which is all about its embrace of fair trading practices.
“The Look Book has been designed to give our customers, the retailers, a taste of the very different styles of jewellery that these collections can offer. It also explains the design inspiration behind each range and the depth of thought and attention to detail that has gone into creating them,” Sollitt said.
Each of the four ranges undoubtedly has its own personality. Belle Ile is well-known for its special occasion pieces which are trend responsive and make particular use of richly coloured gemstones.
Rosabella is an elegant diamond range for the sophisticated and cosmopolitan woman offering pieces for all occasions.
Scintillating Diamonds is differentiated by its central diamonds being mounted on fine wire to add movement and sparkle when being worn, while the highly versatile Starla uses illusion settings to striking and modern effect.
The collection with the greatest number of new additions is Belle Ile – with five new ranges of earring and pendant suites joining its already comprehensive selection.
Here too each suite has a distinct personality created by Domino’s prize-winning design team and based on current global fashion trends.
There are approximately 10 complementary designs in each new Belle Ile range offering tremendous opportunities to mix and match and to facilitate add-on sales.
Glacier, as its name suggests, is all about white, celebrating the purity of white metal and the natural beauty of diamonds.
Where Glacier is crisp and clean, Ore is all about the warmth and the sheer luxury of rich red and yellow gold with just a sprinkling of highlight diamonds.
Eden draws its inspiration from floral and botanical themes and from the splendour of an English country garden.
Spectrum is for those who value colour and uses the big three gemstones to dramatic effect.
For their inspiration in creating Midnight, Domino’s design team looked to the heavens and here you will find both black and white diamonds set in halos and coronas around a central stone.
“We couldn’t be more delighted with these new designs, many of which are available at price points which make them absolutely ideal for the forthcoming Christmas season,” Sollitt said.
“I sincerely hope that old and new customers alike will indeed come to the stand and take a good long look at what’s on offer.”
Retailers unable to visit IJL can request a copy of the ‘Look Book’ by emailing [email protected] or should make an appointment with the sales representative to view the entire new collection.