Domino makes British-made mountings its focus at Baselworld
BIRMINGHAM, England, March 2015 – Domino will be making its ‘Diamond Ring Mountings’ (DRM) collection the main focus on its stand at this year’s Baselworld where it has a 77sq.m stand K91 in Hall 2.i The Hall of Visions.
The new DRM collection comprises some 110 designs, all of which are created and crafted at the company’s own manufacturing facility in the heart of Birmingham’s famous Jewellery Quarter.
The ring mountings are available in a choice of platinum and in white, yellow and pink 18ct gold. They can be supplied semi-finished for customers to set with their own stones or fully finished, depending upon the retailer’s preference.
The raison d’etre of the new collection is the many choices it offers to European retailers.
Designs include everything from classic and traditionally-styled solitaire engagement rings through to more highly-contemporary and extravagant lifestyle designs.
Thanks to the talent of Domino’s in house design team, many of the rings include added extras such as interesting settings, hidden diamond details and attractively shaped shanks which create a real point of difference and are a great help to retailers at the point of sale.
Diamond content in the DRM collection ranges from delicate 10pt stones through to statement 7.00ct pieces and many rings are available across a range of stone sizes, giving retailers the opportunity to offer their customers the same look whilst meeting a number of important price points.
Particular trends for 2015 include textured and highly detailed shanks, multi-stone and ‘halo’ designs as well as architecturally inspired pieces.
Commenting about Domino’s return to Basel this year, its sales and marketing director Andrew Sollitt said: “Our export sales, particularly those in Europe have increased dramatically in the past 12 months with our overseas retailers seeming to especially value our British-made collections. We are optimistic for another positive show and further growth in 2015.”
Domino’s stand has been completely redesigned for the show with a fresh new look reinforcing the company’s key marketing messages and especially its heritage as a longstanding, ethical producer of quality British-made precious jewellery in platinum and 18ct gold.
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