Domino says it with flowers: Petites Collection is strong seller this summer
June, 2014 – Fancy floral rings with matching earrings and pendants from Domino’s ‘Petites Collection’ are proving a particularly strong seller for the company this summer.
These charming rings, which are available set solely with diamonds or with a choice of coloured stone accents, look like tiny flowers and are perfect for single use or for stacking.
Since it was first launched some six months ago, the entire Petites range has received rave reviews from retailers and their customers, so much so that Domino has recently invested in a substantial, full-colour brochure for use by stockists at the point of sale to support this expanding line.
The brochure contains many attractive photographs of these fashionable rings, as well as tables to see at a glance what combinations of stones are available. The rings are supplied fully set with HSi diamonds, and are available in platinum and 18ct white gold. A choice of emeralds, rubies or blue and pink sapphires, as central accents, completes the picture.
Styles feature plain and diamond-set shoulders, variously shaped central stones and a choice of feature settings to give a range of looks from the sleekly contemporary to the more traditional. To provide the consumer with further choice all 12 designs can be supplied with feature diamonds in 0.10ct, 0.15ct or 0.20ct sizes.
With a choice of styles, designs and carat weights, the collection has also been designed with cost in mind and with trade prices ranging from £150 – £500 there is something for everyone’s budget.
“Our retailers are reporting strong interest in the whole of the Petites’ range but especially the floral designs which, perhaps due to the early arrival of summer this year, seem to have very much captured the zeitgeist of the moment,” said Domino’s sales and marketing director, Andrew Sollitt.
“In designing Petites, Domino’s in-house design team has worked hard to create on-trend fashionable looks at affordable prices.
“This collection really does tick all the boxes. It’s fashionable; it’s exclusive; it’s readily available from stock and it has all the important price points covered. The new brochure will assist stockists to increase their sales of what is already proving to be one of our most successful recent launches.”