Domino urges retailers to say ‘I do’ to bridal jewellery
BIRMINGHAM, England, April 2016 – There is no wedding dress, whatever its style or colour, that isn’t improved by the addition of diamonds around the neck, ears or wrist of the wearer and as the new bridal season gets underway Domino’s 2016 collection has jewels to suit the personal preferences and the purses of brides-to-be throughout the UK.
“At Domino we see wedding jewellery as encompassing so much more than simply rings,” says sales and marketing director, Andrew Sollitt. “Today’s weddings are all about individuality and about creating an event which is entirely personal to the couple concerned. What could possibly be more individual and provide a more stunning and long-lasting memento of your big day than some stunning diamond jewellery?”
Domino has several collections which are a perfect choice for brides. For those on a budget ‘Starla’, the company’s illusion-set collection which groups together a number of small diamonds to create the look and feel of one large stone, provides a range of pretty pendant and earring sets which are competitively priced to bring them well within the reach of most couples.
Domino’s Rosabella Collection provides a comprehensive selection of fully-finished earring, necklace and bracelet suites in 18ct white gold set with either GVS or HSi diamonds. The choices available encompass everything from relatively simple designs through to extravagant chandelier earrings and multi-strand necklaces. With stone quantities ranging from 0.15ct to a show-stopping 8.20ct there is something for all budgets. Some Rosabella designs use an unusual hexagonal setting to give a contemporary and slightly edgy feel to the jewellery while others have a more timeless feel.
Further choices include Domino’s range of classic earring and pendant designs. These are available in platinum as well as 18ct gold and feature a range of different settings encompassing stones in sizes ranging from 0.10ct to 2.0ct.
“We have evidence from our retailers which suggests that the parents of the bride or groom will often buy a piece of jewellery for the bride to wear on their wedding day, but this won’t happen unless they are made aware of the many choices which are available, and of the lasting benefits of choosing additional diamond jewellery,” says Sollitt.
To help retailers explain to engaged couples that there is so much more to wedding jewellery than simply their rings, Domino has created a number of images showing brides wearing a range of diamond jewellery which can be used in the window or on the counter alongside appropriate diamond suites.
