Domino’s “Rosabella” to provide diamond delights at BASELWORLD
February 1, 2014 – “Rosabella,” Domino’s elegant and beautiful 18ct white gold and diamond jewellery collection, featuring mix and match suites of necklaces, pendants, bracelets and earrings, will be a key story for the company at this year’s BASELWORLD where Domino has a larger and more prominent stand. (Stand K91 – Hall 2 – Hall of Visions)
The collection, which is designed in-house at Domino, is unique to the company and features a comprehensive selection of on-trend designs perfect for day, evening and bridal wear.
Rosabella designs are available in a choice of GVS or HSi diamonds and some pieces can be purchased across a range of carat weights to offer entry to the collection at various important price points.
“Since we launched ‘Rosabella’ in 2012, it has been the most tremendous hit with our customers throughout Europe and we feel sure that visitors to Basel will be excited to see the latest additions to this versatile collection,” said Domino’s sales and marketing director, Andrew Sollitt.
A particular show-stopper amongst the new designs for 2014 is a chic cuff bracelet with box clasp. The round brilliant diamonds of the bracelet, and those in its matching necklace and stud earrings, have a fashionable hexagonal setting – giving them an unusual and extremely eye-catching honeycomb effect.
“Women of all ages are drawn to Rosabella because its designs are not only beautiful, stylish and wearable but also because they offer excellent value for money,” Sollitt said.
“If you want real show-biz, red-carpet glamour you’ll find it here, but many of the pieces would look as good with blue jeans, or a day dress as with a ball gown. Versatility is the name of the game.”
Rosabella is also proving popular with the bridal market and has a substantial offering idea for the bride-to-be with a range of subtle designs incorporating pearls and diamonds.
As with all Domino jewellery, Rosabella offers retailers excellent marketing support. This includes a fully illustrated, consumer-facing catalogue and point-of-sale materials as well as some stunning product and life-style photography.
Photographs, which can be used by stockists, include inspirational images of women in evening, bridal and daywear adorned in jewels which illustrate at a glance the versatility and sheer pizzazz for which Rosabella is widely acclaimed.