Endless Jewelry brand makes first trade fair appearance at INHORGENTA
MUNICH, February 12, 2014 – Endless Jewelry will be making its first trade fair appearance in Europe at INHORGENTA Munich, where the new brand will be taking over the entire stand space at the show that was previously occupied by Pandora and will host a launch party in Munich on Saturday February 15th.
Headed up by Jesper Nielsen, the man who very successfully built up the Pandora business in Germany, Endless is a brand that is initially based around collectible charms on leather bracelets.
Since launching in Germany last year, Endless has seen massive growth and is now set to do the same around the world.
“In Germany it has been explosive,” says Jesper Nielsen. “Retail businesses there have been waiting for the next big brand and it will be Endless.
“We have won 800 partners since we introduced Endless in February 2013 and all the big chains in Germany are now fully dedicated Endless Partners, including Europe’s biggest jewellery multiple, Christ Jewellery and Watches.”
With a large and on-going marketing investment for the brand and manufacturing and distribution channels already in position, all the elements are in place to bring Endless into the global arena as a main player.
Endless leather bracelets are made from the highest quality leather, with a soft, wearable feel.
Charms are made from silver, while the gold plated charms are silver with a strong 3 Micron 18ct gold-plated surface.
All stones and pearls used within the charms are genuine and the current charm collection consists of around 400 charms with 12 coloured leather bracelets available in different sizes.
“I’m not claiming to bring a revolutionary new product into our industry,” says Jesper.
“But I do believe that strong distribution combined with strong marketing creates a perfect tool box to create a big brand, along with good retailer partnerships of course.
“And we are building Endless to be ‘the friendly jewellery brand’ working with our retail partners to give the best service and to have great fun along the way.”