Endless Jewelry marks 25th market with Switzerland launch
August 2015 – Endless Jewelry, the colourful Danish fashion jewelry brand, has just announced its entrance into the 25th market worldwide.
Teaming up with experienced trade agency Heno SA, Endless is set to open in Switzerland, and Jesper Nielsen, Founder of Endless Jewelry, has great expectations for the new European market.
He said: “When we worked with Pandora CWE, Switzerland was one of our key markets. A major part of the success was our cooperation with the people behind Heno and, needless to say, I am very pleased, we can now announce a new partnership with our old partners.
“Switzerland is a very important market in the jewellery industry, and it holds a great, proven potential. A number of agreements are in place for the launch already, and ultimately we expect to have around 150 points of sale with the first Monobrand Endless Store to open in 2016.”
Nielsen adds that, by establishing Endless in Switzerland, the brand is very close to covering all essential markets in Europe.
“We are in the process of establishing ourselves in key positions in a number of new markets, which will be announced over the coming months,” he said.
Endless Jewelry, shortlisted for Jewellery Brand of the Year in the UK, is the fastest growing new jewellery brand worldwide.
In less than two years the collection of colourful leather wrap bracelets, necklaces and charms has entered 25 markets on four continents.
An element in the range of Endless Jewelry pieces is the Jennifer Lopez Collection, which in 2014 won the accolade of Charm and Bead Collection of the Year in the UK market.
The bracelets, charms, and necklaces are all designed and inspired by Jennifer Lopez herself, who is also the Brand Ambassador for Endless.
Endless Jewelry has just launched its AW15 Collection, with new charm bracelet colours and new Three String bracelets across its mainline and Jennifer Lopez Collections.