Endless Jewelry sees strong growth in UK and worldwide
May 13, 2014 – New leather bracelet and charm concept brand Endless Jewelry, which held its first international trade launch at INHORGENTA MUNICH three months ago, is now seeing a major uptake, working with over 274 retail partners in the UK and over 1,800 doors worldwide.
“We are delighted with the response to the brand from retailers right across Europe and in the United States,” said the founder of Endless Jewelry, Jesper Nielsen.
“Recently in the UK we have secured a number of big accounts including Beaverbrooks and Chisholm Hunter and every week we are opening with quality independent jewellers across the UK and Ireland. We are very pleased that so many retailers are choosing to take the Endless journey with us.”
The brand is investing in a major marketing and PR strategy in its key markets and UK activity includes running advertising campaigns in leading fashion titles Marie Claire, Cosmopolitan, Company, Glamour and Hello! magazines to accelerate brand awareness to consumers.
Endless Jewelry will also be a major exhibitor at the International Jewellery London (IJL) show at Olympia, from August 31st to 2nd September.
The concept behind the Endless Jewelry collections is jewellery that women can create by combining elements to make their own look.
The leather bracelets are made from soft calf leather and produced to a superb quality.
The Charms, available in silver, gold and rose gold finishes, are designed by the famous Danish jewellery designer, Christina Hembo, who has designed over 220 different charms, allowing for Endless possibilities and style combinations that reflect the wearer’s life and personality.
Prices for charms start at £20, while the leather bracelets, which come in a wide variety of colours and sizes, are priced from £45.
In total, there are currently nine different colour options and all the leather bracelets are offered as a choice of one, two or three bands.