Endless Jewelry takes on a new continent with sparkling Australian launch
February 2015 – Following a successful week of meetings with more than 250 jewellers in the main markets of Australia, Endless Jewelry is set to officially open in its 20th market worldwide.
Focusing on Brisbane, Melbourne, Perth, Adelaide, Sydney and Gold Coast, Endless Jewelry CEO and owner Jesper Nielsen presented the brand’s colourful bracelets and charms as well as the concept behind the brand and the strategy for 2015.
He was overwhelmed by the reception: “When we set on opening up Australia, we analysed the market and set up a target for the entrance and year one. During our first week, we signed up with 140 new partners and have agreements with a number of retailers, who will hopefully sign up within the next weeks. We knew we have a product and a brand that will be easy for the Australian customers to embrace. I am really proud of the way we were welcomed wherever we went. Within the first week, we reached 50% of the total target of 300 doors by the end of 2015 – it’s a decent start.”
Nielsen added: “Besides having a truly contemporary product of high quality and a unique design, I think our toolbox – which we present to jewellery stores as a new brand – is one of our main forces. From fixtures, displays, catalogues, lookbooks, gift packages, sales events and customer VIP packages, we have our focus set on helping the retailer becoming successful with our brand. We put everything on the line and invest significantly in marketing and PR.”
Endless Jewelry is set to present its Spring/Summer Collection 2015 at trade show Inhorgenta in Münich this month, where the brand new Jennifer Lopez designs for the Jennifer Lopez Collection by Endless Jewelry will be presented live at Endless’ 500 m2 stand.
“Having Jennifer Lopez as the brand ambassador and as a co-designer of her own line, the award winning Jennifer Lopez Collection by Endless Jewelry is an exceptional sales tool. Our bracelets have set the standard for the new trend of colors and collectible jewelry, and we are the market leaders for this new and trending segment,” Nielsen added.
Endless will have its product range ready for the Australian market by Mother’s Day, and will be available in all stores by the end of June 2015.
Endless Jewelry’s latest video:
A Quick Guide to Endless https://www.youtube.com/watch?v=RYi9iZTscb4
