Endless Jewelry toasts Inhorgenta success and reveals plans for first monobrand stores
March 2015 – Endless Jewelry has reported strong new account openings at Inhorgenta Munich 2015, where it also revealed plans for its first standalone stores.
The colourful and collectible Danish charm jewellery brand presented its new SS15 collections at an extensive 300sqm stand at the head of Hall A1, welcoming retail partners and press from across Europe.
It marked the brand’s second year at the Inhorgenta trade fair, with more than 25 new accounts opened during the show and 200 meetings with existing and potential partners.
The brand reported encouraging feedback from retailers for its new range of pastel leather bracelets in hues of Mint, Rose and Lavender, alongside fresh additions to the Jennifer Lopez Collection by Endless Jewelry, including two metallic leather bracelets.
During the show, Endless Jewelry founder and chief executive Jesper Nielsen revealed plans for the first monobrand Endless Jewelry store openings, set to take place in Asia this year.
Nielsen said: “Besides securing the continuous growth of Endless in new and existing markets, we’re working on quite a few new initiatives that will benefit our existing partners worldwide. Very soon we will go public with details on yet another new market where we will open up a range of monobrand stores.
“We have a few other surprises up our sleeves that will support all Endless retail partners. Growing at a pace like ours is something nobody has ever done before, and for me it’s a true pleasure to feel the support of our partners on this journey.”
The brand hosted a party on the Saturday night of the fair, where it invited more than 400 partners and sales agents from across Europe to enjoy dinner, a live band and DJs.
“We do this to get to know our customers and for them to discover the positive and festive spirit of Endless, which lies deep in our DNA,” Nielsen said. “We want people to enjoy working with us and understand what our business and our products are all about.”
He added: “For now I am satisfied with our first trade fairs of the year, and I look forward to our upcoming fairs in the US and Europe.”
Endless will continue its global outreach showing next at the Utrecht Jewels & Watches Fair in the Netherlands followed by JCK Las Vegas in summer 2015.
Endless video: http://youtu.be/NSlI4YBGUX0