Endless Jewelry upscales production to meet global demand
COPENHAGEN, May 21, 2015 – Endless Jewelry has announced improvements to its production chain, upgrading and doubling its manufacturing capacity to meet global demand for its leather wrap bracelets and silver charms.
Since launching 21 months ago, the Danish composeable jewellery brand has gone global, entering 21 markets including the U.S., Australia and most of Europe.
Now, following high volumes of orders and demand for its mainline and Jennifer Lopez Collection for Endless Jewelry, the brand has upscaled its production facilities to improve delivery times for retail partners.
Addressing issues of production and supply, Endless Jewelry founder and CEO Jesper Nielsen said: “We have continuously upscaled our production facilities and are now doubling the capacity for production of charms and by entering a partnership with a new bracelet manufacturing partner. We want to secure the volume but at the same time we do not want to compromise on the quality, so it’s an ongoing process which has our full attention.”
Endless Jewelry is reaching new retail levels with upcoming entries into Asia, South America and a number of new locations in Europe.
“We are planning on opening up with partners in a handful of new markets over the coming months but we’re actually limiting our growth right now,” says Nielsen.
“We have retailers and distributors calling from all over wanting to open new markets, but we have to focus our resources in order to meet the demand from our existing markets.”
The upcoming JCK Las Vegas jewellery trade show will also pave the way for brand new product launches from Endless Jewelry, including a new product category, new colourways and a new range under the Jennifer Lopez Collection.
Nielsen says: “By adding a range of new products we’re expecting an even higher demand for Endless Jewelry, but we’re prepared. Compared to what I have experienced before in the jewellery business and considering the fact that we are still in the very early stages of building a truly global brand, Endless Jewelry is doing extremely well.”
Endless Jewelry has already announced the entry into Taiwan with standalone stores this summer, with more markets to follow.