Endless Jewelry’s Jennifer Lopez campaign gets airborne
April 11, 2015 – Endless Jewelry’s print advertising reached new heights, as the brand’s striking campaign shot of Jennifer Lopez wearing her Endless Jewelry bracelets debuted on the back cover of American Airlines’ inflight magazine American Way.
The advert is the first of many upcoming in the inflight magazines of major airlines, and the new campaign has a very specific target customer.
Jesper Nielsen, CEO and founder of Endless Jewelry, said: “In a very short time span we have developed into a truly global brand with 21 markets worldwide – and a range of new markets coming up. By entering the world of inflight magazines, we reach multiple markets and, equally important, we reach both business travellers and consumers.
“We are building the Endless brand and create awareness through a wide range of channels, events and activities. By cooperating with American Airlines for the rest of 2015, we reach a potential of 16 million passengers on more than 200,000 flights a month.”
The advertisement in American Way, prominently placed on the back cover, is the first of nine monthly Endless adverts set to run with American Airlines, and the first of several other inflight magazine ads with other major airlines.
Nielsen added: “As always we aim for the top and want to secure the widest possible audience. We plan to enter similar agreements with six to eight selected airlines, exposing Endless Jewelry to potentially 100 million passengers a month.”
Just last week, Endless Jewelry announced New Zealand as its 21st market. The brand is aiming to reach more than 30 markets by the end of 2015, doubling its total number of markets in just over 12 months.