– Le Vian and retailer Ernest Jones hosted an exclusive Night at the Tower of London with a private viewing of the Crown Jewels, including the world-famous Koh-i-Noor diamond that the Le Vian family guarded in 1746, and a rare exhibit of the Le Vian Through The Centuries family collection, culminating in Le Vian’s 2024 fine jewellery trend forecast and runway fashion show and the first showing in the UK of Le Vian’s new High Jewellery collection;
– A bejewelled evening with a dazzling runway show and a private exhibition, celebrated the partnership between Le Vian and Ernest Jones;
– The Tower of London was the majestic setting for the runway show of family-owned jewellery house Le Vian, once a guardian of royal jewels in Persia and now a favoured jeweller of Hollywood royalty.
Le Vian CEO Eddie LeVian, whose family guarded the Koh-i-Noor diamond in 18th century Persia, at the Tower of London on July 13, 2023
By David Brough
LONDON – Le Vian and retailer Ernest Jones celebrated their longstanding partnership by hosting valued clients, collectors and press for an enchanting evening at the Tower of London on July 13, 2023, filled with glamour, steeped in history and brimming with dazzling jewellery.
Guests were treated to a private tour of the Crown Jewels, including the fabled Koh-I-Noor diamond once safeguarded by the Le Vian family in 18th century Persia, and an exclusive exhibition of Le Vian Through The Centuries, the family’s private historical jewel collection dating back to the 16th Century.
A fireside chat between Eddie LeVian, CEO of Le Vian, and Helen Gibb, director of product at Signet Jewelers, parent company of Ernest Jones, explored seven trending consumer sentiments that have driven the 2024 fine jewellery trend forecast.
A glittering runway show mirrored the grandeur of the glorious surroundings, showcasing Le Vian’s new collections driven by the seven pivotal sentiments that inspired their newest pieces.
From the sentiment of Escape evoking the desire to retreat to sunny shores, with sparkling blue gemstones and a nautical theme, to Renewal with brilliant flowers, bees and butterflies in a veritable kaleidoscope of striking colours and Passion with flaming gemstones and heart motifs, Le Vian’s contemporary pieces have been thoughtfully designed, keeping in mind sentiments and passions of the moment.
The Anywear Everywear collection focuses on the versatile simplicity of the classic bangle while Brilliance was inspired by the timeless elegance of Italian architecture, and Bold celebrates individuality with both pops of colour and softly flowing gradients.
And as a sparkling encore, Distinction featured a kaleidoscope of rare and one-of-a-kind Unicorn gems from dazzling, exotic Watermelon Tourmalines to museum quality Blueberry Tanzanite and brilliant-coloured natural diamonds.
The high jewellery – Le Vian’s Couture collection – featured stunning pieces with a vibrancy that is a feast for the eyes.
From glittering Natural Pink Diamonds to bright and energising Sunny Yellow Diamonds, to Le Vian’s signature warm brown Chocolate Diamonds in unique designs, the one-of-a-kind gemstones used and Le Vian’s expert craftsmanship shone through, with pieces that are as playful as they are stately.
With strings of glittering Blueberry Tanzanite and Peacock Aquaprase and drops of verdant, shimmering Costa Smeralda Emeralds, Le Vian’s Couture collection is a jewellery connoisseur’s dream.
Neil Old, UK managing director of Signet Jewelers UK and Ireland, welcomed the guests and invited everyone to show their support for Young Lives vs Cancer, the company’s charity partner.
Eddie Levian announced that he would match every donation made to the charity up to £25,000.
He said: “It was my privilege to welcome our esteemed guests to such a historic setting, to celebrate our deeply valued partnership with Ernest Jones.
“Our links with the British Crown Jewels and the historic coronation this year meant there was no better place to host our private exhibit and charity catwalk show this year.
“We are particularly excited to showcase the Le Vian high jewellery Couture Collection, created with a myriad one-of-a-kind unicorn gemstones and diamonds and are bowled over by the fantastic reception they have received both in the UK and in the US.”