Fei Liu collaborates with Rio Tinto on diamond jewellery collection
NOVEMBER, 2013 – Chinese-born British jewellery designer Fei Liu, whose celebrity fans include Lisa Edelstein, Christine Bleakley and Zhang Ziyi, has announced the launch of a brand new stunning collection in 18ct gold with white diamonds.
This innovative project is in collaboration with the world’s third biggest mining corporation, Rio Tinto.
Aiming to attract a new market for fashion-led, diamond jewellery, Fei Liu Fine Jewellery will offer diamond luxury at an affordable price.
The collection will feature tiny, diamond-set fuchsia flowers draped across delicate frames of 18ct white gold.
They will be set with smaller-sized, brilliant diamonds from the Argyle mine in Australia, more typically associated with rare pink diamonds.
The emphasis of the collection is on the designer aspect of fine jewellery.
Five designers, fronted by Fei Liu, have been specially selected for their innovation and creativity and invited to collaborate for this project.
Fei Liu will unveil his contribution to 13 new jewellery collections in an exclusive launch in Shanghai this month, hosted by Rio Tinto’s China arm.
Drawing on Liu’s strong footing within the British jewellery industry, this launch will soon be followed by an official Fei Liu for Rio Tinto collection launch in the UK in early 2014.