British brand Fei Liu Fine Jewellery has unveiled an extension to its Celestia Collection that introduces 9-ct gold jewellery set with laboratory-grown diamonds for the first time, in response to rising consumer demand for accessible luxury.
The collection focuses on fancy cuts, which designer Fei Liu believes is a major area of opportunity for jewellers.
Designs within the cosmos-inspired collection include lab-grown diamonds in heart shapes, marquise cuts, baguettes, ovals, pears, and unusual hexagon cuts.
Available via Fei Liu’s website and retail partners, the new collection also signals the brand’s ambitions for international growth, with a target of more than 80 global stockists and a focus on the Middle East.
