Fine Jewellery brand Kimjoux launches BBeyond – A gem of a gifting solution


Fine Jewellery brand Kimjoux has launched the fully curated gifting experience service BBeyond, offering the ultimate in jewellery gifting -– helping the buyer to create an experience to go with a jewellery gift that the wearer will fall in love with within a heartbeat.

The concept has been launched by designer Trang Do who began her career in fine jewellery over a decade ago, working in strategic roles for luxury brands including Cartier and Graff Diamonds.

BBeyond is a concierge gifting service that takes the stress and strain out of choosing jewellery for someone else as a gift. With Christmas fast approaching, now is the time that customers will show that special person in their life how important they are to them – but even more importantly, that they can see them for who they are in the world.

Sometimes the shopper needs something more thoughtful than just a gift voucher, something more personal than an off-the-shelf purchase, something from her own mind but not taking away the surprise. BBeyond offers just that. The service also helps the gift buyer who wants to buy that extra special gift but doesn’t have that expertise when it comes to purchasing fine jewellery.

BBeyond makes it simple for you to get it right, with minimum financial risk. You deliver the experience, and she has the final say on the product.

Founder of Kimjoux, Trang Do commented “2020 has proved to be a tougher year than anyone could have imagined, and Christmas offers a time for pause and reflection.

“Rather than becoming swept away in the glitz of Christmases past, 2020 is the opportunity to demonstrate appreciation, love and gratitude – but getting it right is as just as important as ever.

“I had heard so many stories from men saying they did their research and bought an expensive jewellery gift, and then she didn’t want it. And from a female client’s perspective, they often want to see a bit more thoughts go into a gift than just sending them to a jeweller he found. So I created a service called ‘BBeyond’, short for ‘be beyond expectation.’

“It’s been designed to deliver a unique gifting experience. It’s fun and convenient for the person buying the gift, and unforgettable for the person receiving the gift.”

The BBeyond gifting service works with buyers towards that happy outcome, by bringing together the best of their ideas with the options that are available and then perfectly presenting them so that the wearer can follow her heart.

BBeyond allows the buyer to choose between pieces and settings that work with the wearer’s lifestyle, while choosing gems that reflect her personality and capture her spirit.

The BBeyond team stay with the buyer every step of the way, as they move through the process, making it easy to choose between a number of options. This makes the gifting process easy, more engaging and fun – it allows the buyer to include something of themselves in such a personal gift that will become a legacy handed down to the generations to come.

Fine Jewellery