Gecko presents seven new ranges at CMJ
July 2017 – Jewellery supplier Gecko is showcasing seven new collections at this year’s CMJ Autumn event.
The new season ranges (catering for men, women & children) will be exhibited from best-selling brands Orla Kiely, Fiorelli, Fred Bennett, D for diamond, and not to be missed collections from Elements & Beginnings.
Read on for highlights of what visitors can expect from one of the industry’s leading distributors…
2017 will see Elements Gold revamp its current brand offering with a premium point of sale, plus coordinating packaging.The stylish new modular design features innovative components that enable you to display multiple pieces and profiles, whilst the colour scheme is both eye-catching and complimentary.The new collection exudes pure opulence whilst evoking a rich yet simple elegance.
Inspired by the night sky and baroque aesthetics, the range embraces lush coloured jewels, including pink tourmaline, sky blue topaz and madeira citrine.
Sparkling diamonds presented in simple designs create jewellery that is timeless yet contemporary, perfect for the everyday.
With a focus on plainer styles and on-trend profiles including thread through and crawler earrings, this collection will appeal to a wider range of customer.
New finishes such as hammered texture and diamond cutting have been introduced to create a more assorted and exciting collection.
This new range offers a wide selection of trend-led pieces, including sleek neckwear profiles and bangles which imitate the movement of ribbon and textiles from the catwalk.With a focus on fresh and innovative designs the collection introduces an array of gorgeous new materials such as peacock freshwater pearl and black mother of pearl slices, with a beautiful iridescent palette of greys, pinks and greens.To entice new and existing customers, Gecko will be offering a gift with purchase promotion exclusively at the CMJ event for the Fiorelli Silver range.
The new collection provides over 65 stunning designs and is supported by a 32 page, consumer-facing catalogue and point-of-sale materials featuring a freshly-chosen male model in the persona of ‘Fred’. The model embodies the bearded and somewhat rugged look which is currently so fashionable and early feedback from customers shows that he has wide appeal; not only amongst the men in the brand’s 25-40 year target audience, but also amongst women!The new pieces, many of which have been created with a unisex audience firmly in mind, include rings, bracelets, ID bracelets, torque bangles as well as various neckwear designs in both leather and dog-tag styles.
The majority come in stainless steel mixed with leather, suede and various colours of plating, although there are also plenty of plain silver pieces available. Some designs incorporate semi-precious stones such as grey howlite and lapis to great effect.