Gembridge signs exclusive deal with Chinastone to drive digital sales of precision-cut gemstones to global market


Digital coloured gemstone trading platform Gembridge has signed a groundbreaking agreement with Chinastone to exclusively deliver digital sales of the Bangkok-based manufacturer’s high-precision, machine-cut natural gemstones, which is expected to boost e-commerce to the global small and medium enterprise (SME) market.


Chinastone is a leading global manufacturer of high-precision cut natural gemstones. Its clients include the world’s most admired luxury jewellery and watch brands, independent line jewellers and watch manufacturers. They rely on Chinastone’s comprehensive range of melee-sized calibrated natural coloured gemstones and Chinastone’s real time availability of over 20 million stones. 

Gembridge will be sole manager of Chinastone’s digital marketing and sales channel, focused on the global SME market, which currently accounts for a significant portion of Chinastone’s US $59.2 million annual turnover.Chinastone

Were excited to collaborate with Gembridge and provide exclusive promotions. The platform will enable customers easy access to a consistent supply of high-calibrated gemstones that are colour- and quality – assured by our professionals,said Chinastone Founder Li Chongjie. 

“Chinastone has chosen Gembridge as its exclusive digital marketing and sales channel partner worldwide on the strength of Gembridge’s Shopfront service, which delivers an end-to-end e-commerce solution tailor-made for the coloured gemstone market,” said Gembridge CEO Nick Marrett. 

“The Shopfront service enjoyed by Chinastone is available to other members of Gembridge. The service comes with a unique URL and allows for customisation of the page. Chinastone has requested that their unique colour-coded system is embedded into each listing for easy re-ordering. A Chinastone Colour Sample Set will also be available for viewing at every Gembridge hub worldwide.”Chinastone

 Gembridge will earn commission for Chinastone sales on its platform.

 “Gembridge’s agreement with Chinastone will enable us to tap into strong expected growth in the global SME market for calibrated gemstones in the years to come. For our members it provides a far greater choice of coloured gemstones, that will drive our platform’s revenue growth,” said Gembridge Chairman Tony Brooke.

Gembridge will be responsible for the maintenance and updating of the Shopfront including the listing of Chinastone’s calibrated stones, which will be available for sale, secure viewing and consignment.

Gembridge’s end-to-end e-commerce solution manages acquisition, relationship management, inventory, transactions, invoicing and collection, via its global payment gateway, through to fulfilment including verification, insurance and secure shipment. Gembridge will also offer its imaging system TRUE NATURE™ and data analytics. 

Gembridge is helping to pioneer the digital transformation of the coloured gemstone trade. It provides a marketplace that the world can trust for members to buy, sell and consign, via a secure, verified and insured door-to-door service. 

Gembridge is a commercial member of the World Jewellery Confederation, CIBJO, and is a member of the International Colored Gemstone Association (ICA) and the Responsible Jewellery Council (RJC).

Gembridge is regulated by Singapore’s Ministry of Law for purposes of anti-money laundering and countering the financing of terrorism, in cooperation with the Financial Action Task Force.Gembridge

 The Gembridge online B2B platform is ‘live’ and currently in its test phase for functionality, user experience and systems. For more information, please contact: 

Tony Brooke, Chairman
(M: +66 81 854 1755 E: [email protected])

Nick Marrett, CEO
(M: +65 9270 3875 E: [email protected])

Helen Molesworth, Head of Business Development
(+41 79 371 3700 E: [email protected])

Instagram: @gembridge_official

Twitter: @gembridge_HQ