GJEPC’s flagship Show IIJS Takes Virtual Leap


IIJS Virtual, the digital edition of GJEPC’s flagship August show, is scheduled in October, this year. In spite of the pandemic that has devastated India’s economy, the IIJS Virtual show has already created a buzz among industry circles, with initial interest from exhibitors exceeding expectations. 

Like many industries, the jewellery industry too has been impacted by a long list of cancelled or postponed events, shows, exhibitions, and weddings for the next few months.

However, the perseverance and hard work of the GJEPC has resulted in large numbers of exhibitors showing a keen interest in taking part in the virtual show.

The show is expected to see the participation of some 500 exhibitors and 10,000 buyers through the online platform. 

The event will have dedicated 5 Halls each for Gold Jewellery, Diamond/Colour Stone Jewellery, Couture/Bridal Jewellery, Loose Diamonds/Colour Stones/Pearls, and Silver/Costume Fashion Jewellery.

With the use of the latest technology, the platform is seamlessly integrated with physical aspects. It has well-equipped digital architecture and ensures exhibitors can have one-to-one meetings with the buyers.

Both the buyer and exhibitor experience will be enhanced with 2D and 3D Stalls, Dashboards for buyers and sellers, and an appealing Meeting Interface with live product profiling. The GJEPC will conduct Knowledge Seminars during the show. 

All visitors to the virtual show will get free entry and will be able to browse through an exhibitor’s limited product listing starting seven days prior to the opening of the show.

Visitors can add products to their individual wish list and pre-schedule meetings as per the 5-day calendar of each exhibitor. 

Overwhelmed by the response, Mr. Colin Shah, Chairman, GJEPC, says, “A large and comprehensive virtual jewellery trade fair, IIJS Virtual will be an opportunity for our exhibitors and buyers to connect, talk business and place orders from the comfort of their offices or homes.

“Although we missed out on the August show, we couldn’t let another opportunity go by.

“Bolstered by the midstream’s confidence in a pick-up in festive and wedding demand, the Council went into high gear to organise IIJS Virtual in record time, to ensure that the IIJS lives up to its reputation as the backbone of the Indian industry’s growth.”

GJEPC’s flagship Show IIJS Takes Virtual Leap