Graff Diamonds unveils The Fascination at Baselworld


Graff Diamonds unveils The Fascination at Baselworld

BASEL, Switzerland, March 18, 2015 – Graff Diamonds unveils a highly-unique transformable jewel that perfectly epitomises its diamond expertise operating at the very pinnacle of the luxury jewellery industry.
Graff Diamonds unveils The Fascination at Baselworld

A true work of art, ‘The Fascination’ incorporates 152.96 carats of the very finest white diamonds. At the heart of the piece lies an exquisitely rare, 38.13 carat D Flawless pear shape diamond, cut and polished by Graff.
An interchangeable element, this magnificent diamond can be worn as the centrepiece of a highly sculptural bracelet or placed into a bespoke shank and worn as a ring.
Adding further intrigue and in an exemplary showcase of design ingenuity, an elegant diamond watch face can be inserted into the bracelet, creating an opulent jewelled timepiece.
Founder and Chairman of Graff Diamonds, Laurence Graff played an integral role in the design and creation of The Fascination – which demonstrates the close collaboration between Graff’s London and Swiss ateliers.
Graff Diamonds unveils The Fascination at Baselworld
He said: “We are inspired by the rarest and most precious diamonds – their influence is evident throughout everything we do. The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways – adding a touch of magic to the jewel.
“It perfectly encapsulates the ethos of our business, from sourcing the very finest diamonds, uncovering their potential through our cutting and polishing divisions, pushing the boundaries of design, meticulous craftsmanship and attention to detail – resulting in the creation of the most fabulous jewels in the world.”
He continued: “The Fascination is truly unique and joins our roll call of important jewels, which are among the rarest and most sought after stones ever uncovered. It is a true celebration of our diamond mastery.”
Graff has an historical association with transformable jewellery – highly intricate pieces which require true perfection from every angle.
From design to precious realisation, each and every mechanism that enables a jewel’s metamorphosis is carefully considered to ensure the piece flows seamlessly.
The Fascination is exhibited at Graff’s BaselWorld stand, located at Hall 1.1, Stand D51.


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