Graff Icon Collection fuses rich heritage with contemporary design
July 2013 – Graff Diamonds is proud to unveil its latest collection: The Graff Icon.
The Graff Icon is synonymous with Graff Diamonds. Its outline can be seen throughout Graff’s 36 stores globally, from its elaborate exteriors to finer, more intricate detailing in-store.
The delicate lines and flowing curves of the Graff Icon draw inspiration from a renowned $1million ‘Hair and Jewel’ coiffure, made by Laurence Graff in 1970.
This piece created an aura of myth and excitement around the jewels crafted by Graff Diamonds, which continues to this day.
A highly ornate creation of diamonds and gems, it was influenced by the royal hair fashions of 18th century Versailles, which possessed a graceful femininity, qualities reflected in the design of The Graff Icon.
Nevertheless, this is the first time this timeless motif has been incorporated into a jewellery collection.
Each mesmerising piece begins its journey at the hands of Graff’s Master Craftsmen at its London workshop, where every diamond is meticulously set, to perfectly showcase its natural beauty.