Graff reopens boutique on Sloane Street, London
LONDON, August 2016 – Graff has opened the doors to its newly refurbished boutique on London’s prestigious Sloane Street.
Featuring a contemporary design, based on a retail concept by Peter Marino – visitors are greeted by a striking gold exterior, punctuated by the distinctive Graff Icon motif, now synonymous with the House.
Upon entering the elegant space is embellished with an exuberant array of the finest materials – each element sourced from around the world by Graff’s in-house interior design team.
Striped calacatta d’oro and portoro marble floors elegantly complement the rich and opulent colour palette infused with brushed gold finishes while plush fabrics reference Graff’s attention to detail.
Highly ornate Bohemia crystal chandeliers, comprising hundreds of hand-blown glass spheres cluster in warm bronze and gold tones illuminate the new boutique.
Stylistic influences include rich walnut wall paneling, bronze feature showcases and dichroic glass mirrored wall panels.
A library area within the VIP room features two beautiful bookcases which display the Graff coffee table book – along with titles on the subjects of travel, art and wine – demonstrating the depth of the Graff brand and just some of Laurence Graff’s passions.
Inviting leather desks provide the perfect environment to peruse the world-class offering of fabulous jewels available in-store, including: a magnificent 58.06 carat Fancy Yellow radiant cut diamond ring, striking yellow and white diamond dragonfly brooch (76.90cts) – and men’s and ladies’ timepieces.
Graff has over 55 boutiques globally, including three London locations: Sloane Street, Bond Street and within Harrods’ Fine Jewellery Room.