Graff Vendôme watch unveiled at Baselworld
BASEL, Switzerland, March 20, 2016 – Graff has created a timepiece to mark the opening of its new flagship store on Place Vendôme, its first location in the French capital.
The opening of the showroom, adjacent to the recently renovated Ritz Paris, is expected to take place in June 2016.
Inspired by the architectural beauty of the Place Vendôme, the Graff Vendôme, which was launched at Baselworld, is available in two different models for both ladies and gentlemen.
The timepiece for men incorporates a 40mm case, automatic movement and second indicator positioned at 6 o’clock. The ladies variation features a beautifully feminine 30mm case paired with a quartz movement.
Further design features include the crown, which draws influence from the distinctive scallop pattern at the top of Colonne Vendôme, while each hour marker mimics the curved lines of the boutique entrances lining this iconic landmark of luxury.
The watch is available in white or rose gold with a blue, black or brown dial, or alternatively set with diamonds, sapphires, emeralds and rubies around the case.
On the reverse of the case, 17 Place Vendôme is engraved in homage to Graff’s new address.
Designed by renowned architect Peter Marino, the store has a design aesthetic unique to Paris encompassing the finest bespoke fixtures, fittings and custom designed furnishings.
The colour palette is feminine and verdant, from French limestone and grey dival damier floors creating a terrace effect, to floor-to-ceiling arched mirrors drawing in light and reflecting the green hues of the interior.
The walls are luxuriously paneled in bespoke pale green gaufraged velvet featuring the Graff Icon – this technique of embossing an elaborate pattern by hand into plush fabrics is a classic French style dating back to 17th Century Paris.
The opulent interior features pale brass showcases on top of Constantin Brancusi inspired minimalist bases, reflecting a garden pedestal continuing the plethora of flora references, and elevating the magnificent diamonds, exquisite jewels and innovative timepieces within.
To the rear of the store, original hand-painted marble pillars have been sensitively restored, preserving the obsolete technique and beautiful finish.
Highly polished Zebrano wood display desks with a light gold detailed surround and legs provide an intimate and sumptuous viewing experience for Graff clients, to experience exemplary craftsmanship, distinctive design and exquisite jewels.