H.AZEEM adds 8 new stockists following IJL debut
LONDON, December 13, 2012 – Gemstone jewellery specialists H.AZEEM London have won 8 new retail stockists, including two department stores, following the debut of their wholesale collection at International Jewellery London (IJL) in 2012.
H.AZEEM showcased their Classic Couture collection at IJL in September. The exhibition generated a lot of interest in their products, with both Fenwick and Daniel Stores placing orders.
Fenwick buyer, Karen MacDonald said, “We’re really pleased to be stocking H.AZEEM. Their jewellery really catches the eye. They’ve been in great demand at Fenwick, and I can see them being the next big thing.”
H.AZEEM, founded by City worker Hinna Azeem, aims to bring exclusive and exotic gems to the UK market, each of which is set by hand in sterling silver. Their designs have a timeless look, and impress as both day and evening wear.
Head Designer, Hinna Azeem said, “We want to be the leaders in affordable luxury, making quality jewellery that is accessible to all. Before exhibiting, I was confident that once retailers saw our designs they would want us in their shops. IJL has proven just that”.
H.AZEEM will be launching their new collection in February 2013, which includes the introduction of two new gems, tourmaline and jade.
IJL Event Director Sam Willoughby said, “We’re thrilled when we see new exhibitors doing so well. We’ve also had excellent feedback from other brands such as Allumer which doubled its stockists following its first time at IJL.”
Hinna Azeem said the brand will return to IJL in 2013.