High visitor turnout as new-look Jewellery & Watch opens doors


High visitor turnout as new-look Jewellery & Watch opens doors

By David Brough

BIRMINGHAM, England, February 2, 2020 – Visitor turnout was high as a re-edited Jewellery & Watch, the first major UK jewellery trade show of the calendar, opened its doors.

Located for the first time in Hall 1 of the NEC, retailers crammed into the aisles to look at the latest ranges of jewellery, precious gems and pearls, tools and machinery, and pre-owned watches.

Exhibitors came from as far afield as India, Hong Kong and the Americas, as well as Europe and the Middle East.

“I am delighted with the high turnout of buyers and the response to the re-edit to our new home in Hall 1, aligning jewellery with the fashion and gift sectors,” said Kirsty Broere, Event Director, Jewellery & Watch.

Jewellery & Watch has relocated from its previous position in two outlying halls into Hall 1, located near one of the main entrances to the NEC complex and more accessible for arriving visitors.

The NAJ (National Association of Jewellers) stand reported strong enquiries about the new “Created in the UK” mark, promoting UK manufactured jewellery and silverware.

“Created in the UK” is a scheme launched by the NAJ for jewellery, silverware and related products, such as mixed metal items that can be shown to highlight their providence.

The “Created in the UK” logo can use relevant artwork on appropriate products, packaging, websites, exhibition stands etc.

The seminar programme at Jewellery & Watch, part of Spring Fair, was generic, focused on wider issues affecting retail, rather than dedicated specifically to jewellery and watches.

The show runs until February 6, 2020. https://www.jewelleryandwatchbirmingham.com/