Holition launches 3D technology with PGI at IJL
LONDON, September 5, 2012 – Holition, experts in advanced 3D digital retail experiences, partnered with the Platinum Guild International (PGI) to bring the magical world of 3D platinum jewellery to the International Jewellery London (IJL) trade fair.
The platinum jewellery leaps out of a glasses-free auto stereoscopic 3D screen – the actual platinum diamond pieces are positioned on a revolving turntable and a live camera feed is connected directly to the 3D screen capturing the wonder and beauty of some of the leading platinum designers.
Realistic and multi-dimensional, the facets of the diamonds sparkle and the impeccable craftsmanship is now almost within reach of the spectator transporting the viewer straight into the world of platinum jewellery.
PGI’s Platinum Experience included 6 plinths each displaying a unique graphic.
Visitors could pick up the attached ipad and point it at the graphic triggering a video which appears to float in mid-air above the plinth.
The ground breaking augmented reality application overlays digital information onto real products, spaces and places allowing people to see 3D projections of products that are not really there.
IJL took place from September 2-5, 2012.