HOMI Fashion&Jewels returns in February 2020
MILAN, November 2019 – The next edition of HOMI Fashion&Jewels will take place from 15 to 18 February at Fieramilano (Rho) and will aim to consolidate its position as the sole point of reference for accessories.
The event will deliver a wide offering of unique content, research and experimentation, from fashion accessories to costume jewellery, trendy jewels, beachwear, precious stones and gemstones.
Confuorto (7)
The choice of a later date – following Milan Fashion Week and coinciding with MICAM (the international footwear exhibition) and MIPEL (the leather goods exhibition) – consolidates the image of HOMI Fashion&Jewels as the meeting point for all players in the fashion accessories industry.
Its vast, diversified showcase is by now the key strength of the exhibition: a mix of innovation, design, craftsmanship and internationalism, divided into a universe of categories, price levels, uses and purchasing options.
Unique proposals from around the world, with the highest quality standards, range from conventional and traditional solutions to innovative offerings dedicated to the experimentation of small and large brands with materials, processes and creativity.
A selection which stands out for its highly international orientation, with around 30% of exhibitors coming from abroad.
And which answers retail requirements for timing, with proposals supplementing long-established supply chains with the latest emerging see-now-buy-now circuits.
The format is renewed as regards its organisation, with a redesigned layout reflecting recent trends in distribution: the exhibition will no longer be organised into product categories, but rather into tours structured to satisfy the requirements of the visitor and his end target.
There are two main macro-areas, each with their own mode of purchase: the first covering more eclectic, trend-setting offerings, the second covering products aimed at a larger commercial target.
Uniqueness, research and experimentation remain the guiding values of the intensive scouting activity which led to the selection of the best in accessories, using profiled professionals and important partnerships, including the renewed partnership with ICE/ITA — the agency for the promotion abroad and internationalisation of Italian business — with the specific objective of developing new relations with buyers from American markets most interested in the “Made in Italy” brand.
The exhibition promises to be rich in collateral activities: talks, workshops, runway shows and convivial meetings and discussions aiming to define the state of the art and identify future trends, in terms of both creativity and new business opportunities.
Upcoming appointments with the latest HOMI Fashion&Jewels are scheduled for 15 to 18 February 2020 and for 19 to 22 September 2020.
Katerina Vassou (8)
