HOMI, the Lifestyle Trade Fair: a carefully curated selection of home ideas with a refreshed format


HOMI, the Lifestyle Trade Fair: a carefully curated selection of home ideas with a refreshed format

MILAN, November 2019 – HOMI, the Lifestyle Trade Fair which showcases the latest home trends and styles, will be running at Fiera Milano in Rho between 24 and 27 January 2020.

The event will strengthen HOMI’s position as a European platform for quality design and innovation, with a comprehensive yet carefully curated, quality-focused selection of products spanning decorations, tableware, kitchenware, textiles, fragrances, gifts and a festivity area.

Known for anticipating trends and keeping a close eye on market developments, the show will host historic, consolidated brands alongside new designers. In line with the demands of an increasingly specific sector, HOMI brings together a wide range of products, giving equal billing to the artisan and the innovative, the Italian and the international.

It’s a combination that has turned the exhibition into a leading event in this constantly evolving industry.

The range is extensive and well-structured, while the new layout of the event ensures that the exhibition is as user-friendly as possible.

No longer is HOMI simply set out based on goods type: it now reflects new distribution practices, basing itself around three visitor routes designed to meet the needs of industry professionals and deliver a diversified consumer experience.

The first route is HOME Retail Inspiration, which has a special focus on the target audience of specialist stores, large retail groups and online stores.

It offers up a highly varied, versatile product offering, which in itself is split into the Fragrance Inspiration and Textile Inspiration areas, both of which feature a wealth of products to discover.

HOME Boutique&Design, meanwhile, gives a platform to quality manufacturing and is targeted at department stores and innovative concept stores, as well as interior designers, architects and industry operators looking for original, innovative products.

Its Creazioni Italiane area will be entirely dedicated to Italian craftsmanship and design, while World Designers will bring together the best, most innovative and most unique work from international designers.

The third route – HOME International Delivery – is aimed at the multi-product distribution and international import and export markets. It will showcase a huge range of products at different price points to appeal to retail operators sensitive to competitiveness needs in terms of margins and product mix.

It offers a range of innovative products and plenty of inspiration across all of its sub-sections, not least the accessory and stationery areas.

Last but certainly not least, HOMI will feature a Festivity area, open from 22 to 26 January. The area will focus on the traditional festive periods and other big occasions, with Christmas decorations and nativity sets taking centre stage.

The decision to set special dates and create a special area for the Festivity section is designed to boost synergy within the sector and accommodate the need of exhibitors and buyers alike.

The event will also include a packed programme of workshops, talks and meetings, offering trade visitors an overview of market trends, ideas and suggestions to help them grow their business.

Don’t miss HOMI, the Lifestyle Trade Fair, from 24 to 27 January 2020, with a pre-opening (22-26 January) for Festivity trade visitors only.