Houlden Group announces Platinum Design Award Partnership


Houlden Group announces Platinum Design Award Partnership

October 28, 2012 – The winning piece in the Platinum Special Award category, sponsored by PGI, will be guaranteed a route to retail.

The designs will be judged by a team of jewellery experts and consumer media representatives.
The winner will be put into production by one of the UK’s leading platinum jewellery manufacturers and will be available exclusively from Houlden Group members.
Houlden Group announces Platinum Design Award Partnership

Zoe Harding’s Design
In order to bring fresh thinking and energy to the competition, the challenge to designers is to create an inspirational pendant design which will engage customers looking for a special gift or jewellery piece as a reminder of a very special moment.
Ruth Donaldson of PGI UK said: “We wanted to inject relevance and excitement into this category.
“Jewellery is an emotional purchase, and platinum’s unique and enduring qualities are perfect to inspire a design consumers will cherish.
“By pairing creativity with commercial sense, we hope to see an iconic pendant, its story and materials resonating with an audience looking for something special and lasting value.
“We know that Houlden members are passionate believers in fresh design, and the opportunity for designers is a fantastic one.”
Houlden’s chairman, Stuart Laing, said, “Our members already enjoy great success with platinum bridal jewellery.
“By focusing on a piece which can commemorate any special occasion, at a commercial price point we believe this creates an excellent incremental sales opportunity.
“This complements our Designs of Excellence programme, and again shows how Houlden remains at the vanguard in supporting UK design, and working in the finest materials.”
The Special Platinum Award category is open now and the deadline for entries is 18th January 2013. Further information and the design brief is available from PGI’s website www.platinumguild.co.uk or from Goldsmiths’ Craft and Design Council.


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