IJL announces new trend partnership for 2013 show
LONDON, February 17, 2013 – International Jewellery London, the UK’s most established, premier jewellery event, has announced a new partnership with acclaimed jewellery trend forecasters, Adorn Insight.
“IJL is regarded by the industry as the undisputed focus for new and cutting edge trends. So we are delighted to have teamed up with Adorn Insight as our official trend partner – with a passion for jewellery equalled only by ours, Adorn Insight makes the perfect match for IJL,” said Event Director Sam Willoughby.
“As the only dedicated trend resource for jewellery professionals, Ai has unrivalled knowledge of the jewellery world and, together, we have created a unique trend offering,” Willoughby said.
“This is designed to ensure that our exhibitors and visitors have exclusive access to the latest jewellery trends and market developments driving the sector – not just at the show, but throughout the year.”
Since launching in May 2010 Adorn Insight has experienced phenomenal growth, influencing a global audience – based in some 30 countries worldwide – including clients across the board from fast fashion retailers and manufacturers to prestigious luxury designers.
The flexible subscription model means that whilst multi-national clients benefit from packages which offer a wealth of invaluable information updated on a daily basis, Ai is also able to support and nurture small start-ups on more limited budgets. They also offer bespoke consultancy services to clients who desire analysis of an even more specialised nature.
With a growing network of contributors based in key cities around the world, Ai is able to maintain its position at the edge of trends as they emerge.
Adorn will produce two catwalk IJL Jewellery Trend Reports each year – focusing on emerging global trends in March for Autumn/Winter 2013/2014, and then in October for the subsequent Spring/Summer 2014 season. These will prove invaluable and exclusive insights for retailers, manufacturers and designers alike.
At IJL 2013, Adorn Insight will be closely involved with the catwalk – providing expert trend direction, as well as advising on the jewellery selection and styling for each trend.
This will be supported by an inspirational keynote seminar on future international jewellery trends for 2014 onwards – with an informative trend webinar on consumer influences and buying patterns.
In recognition of the importance of trend information for young and up-coming new designers, one of the outstanding jewellery stars in the vibrant Kickstart initiative will receive the Adorn Insight Award. Selected by Adorn Insight at IJL, the award will include a year’s subscription and valuable bespoke mentoring.
Exhibitors and visitors to IJL 2013 will also benefit from this new partnership with Adorn Insight, with the offer of an attractive special subscription promotion, exclusive to IJL.
IJL 2013 will run from 1 – 4 September 2013 at Earls Court, London
