IJL KickStarter Kristjan Eyjolfsson wins People’s Choice award
LONDON, June 15, 2014 – IJL KickStarter, Kristjan Eyjolfsson, has been unanimously voted by the UK industry as the outstanding designer in the coveted ‘People’s Choice’ award.
Event Director, Sam Willoughby, said: “Once again the competition has been fierce amongst this year’s impressive KickStart line-up. It’s been great too to see such an enthusiastic response from the industry in support of these stunning new British designers. Kristjan was the clear winner.”
Kristjan Eyjolfsson Fine Jewellery thrives on the energy of its London surroundings, as well as its founders’ diverse backgrounds – resulting in Nordic-infused collections that are elegant and characterised by uncompromising functionality and exceptional craftsmanship.
These fully customisable collections are made from sustainably-sourced gold, silver, platinum and precious gems, and so make for a bold design and ecological statement.
Kristjan was delighted that his collection was selected to be part of this year’s KickStarter group and now being voted as ‘The People’s Choice’ winner – via social media and a poll run on the IJL website – will enhance the experience even further.
He said: “I am so thrilled to have won this competition and very grateful for all the support from the various people who voted for me across the different platforms. Having so many avenues made it both challenging and exciting!
“Winning this competition is not only significant to me as a designer and craftsman, but it reinforces the message that ethics and sustainability are important factors in the world of jewellery today – something I am very passionate about promoting to a larger audience.”
To achieve success, Kristjan used a creative combination of Facebook, Twitter and Instagram – focusing throughout his campaign on sharing his vision for the brand.
As a result his tweets and updates were also picked up and supported by well established sites such as @OneDifference, @EcoFashionTalk, @wolfandbadger and @britishmod.In its sixth year, the unique KickStart scheme run by IJL and supported by the British Jewellers’ Association, is an excellent way for retailers and buyers to discover the new talent of the future.
As the second ‘People’s Choice’ winner, Kristjan will receive a valuable free stand in the IJL Design Gallery in 2015.
The full line up for KickStart 2014 is: Agnieszka Maksymiuk Jewellery, Cara Tonkin, Cardinal of London, Charlotte Valkeniers, Jeanne Marell, keep me jewellery ltd, Kristjan Eyjolfsson Fine Jewellery, Majdan Rocks, Rosie May Jewellery and SophieAliceHirsch Jewellery. For further details, please click here: