IJL launches Editors’ Choice Awards for 2017 with new format and categories
LONDON, March 12, 2017 – IJL has announced the launch of the highly regarded exhibitor Editors’ Choice Awards for 2017.
In this ninth year, the competition has been extended to include a new format, together with new categories, to reflect the breadth of innovative and commercial talent across all sectors of the show.
Four awards will be judged pre-show with the winners revealed in June, followed by a further four new categories judged during IJL by an extended panel of industry media editors.
The pre-show Editors’ Choice competition is now open for entries, with IJL exhibitors able to nominate their pieces and collections for any of the four categories (detailed below). Judging will take place in May by Claire Adler, the high profile, luxury communications consultant and Financial Times contributor, and Event Director, Sam Willoughby.
Sam Willoughby says: “Always a high point of the event, these very competitive Awards carry considerable kudos with both exhibitors and visitors alike. The new format and categories at the show give every level of exhibitor an even greater chance to shine, both before and during IJL – from new to returning brands, from young to established designers. The benefits of winning are considerable, attracting valuable recognition within the industry, as well as great PR. And what is particularly gratifying is that so many of the winners go on to receive yet more accolades within the sector.”
Claire Adler adds: “I’ve been an Editors’ Choice judge at IJL since it began in 2009 and it’s a highlight of my annual calendar. The competition is designed to inspire buyers as they navigate the show, while also recognising gifted designers and dynamic businesses that are making their mark on the jewellery industry. In 2017, I’m on the lookout for those who put their heart and soul into what they do, with quite literally show stopping results.”
The 2016 winners are unanimous in their recognition of the benefits of winning an Editors’ Choice Award. Giedra Jeanneret of Samsares, winner of Commercial Vision 2016, explains: “Winning was amazingly motivating, giving me confidence and acknowledgement. My brand was featured in the IJL media and this attracted visitors to my stand. I got a lot of valuable feedback which helped me to understand the strengths and weaknesses of my brand, sharpen my business vision and determine the strategy of positioning my jewellery on the market. It was a truly valuable experience.”
Vicky Lew, winner of Overall Originality 2016, agrees: “Winning the Editors’ Choice Award provided a huge boost of exposure to my brand. Being a new designer, this gave me recognition and attention that extended far beyond the end of the show.”
The Editors’ Choice Award categories are:
IJL Pre-Show Awards (closing date for entries May 12)
Technical Trailblazer
Awarded to the brand or designer that showcases exceptional craftsmanship with technical finesse and a sound appreciation of both traditional and contemporary making skills. To be judged in association with the British Academy of Jewellery, entrants must show a sound grasp of the techniques used in their designs, whether using CAD technologies, 3D printing, traditional bench skills or an innovative use of materials.
In addition, there will be two guest judges for this category – Sofie Boons, Head of Teaching and Learning, British Academy of Jewellery and Jack Meyer, Senior CAD Tutor, British Academy of Jewellery.
Trend Vision
Viewed in conjunction with the IJL Trend Catwalk, the Trend Vision Award will be presented to the brand or designer that captures the most cutting-edge colours, textures, shapes and motifs in a forward-thinking new jewellery collection that showcases attention to SS18 trends.
Creative Originality
To be awarded to the brand or designer that impresses the judges with genuine originality, whether in terms of design, an innovative use of materials or striking colour combinations.
Commercial Mastermind
To be awarded to the jewellery collection destined to smash commercial targets and secure mass appeal among consumers, showcasing the careful planning and execution required to launch a commercially successful range.
IJL Show Awards
to be shortlisted at IJL 2017 by a panel of media editors, with Sam Willoughby and Claire Adler casting the final votes. Results to be announced at IJL 2017
This Award will be presented to the designer who best showcases flair, creativity and commercial potential
Show Stopper
To be awarded to a single piece of impressive jewellery guaranteed to command media attention.
Visual Excellence
Visual merchandising is crucial on the shop floor, online and at trade events. The Visual Excellence Award will highlight the best stand of IJL 2017, as voted for by our judges.
IJL Exhibitor of the Year
Undoubtedly the most coveted of all the Editors’ Choice Awards, the IJL Exhibitor of the Year accolade will be presented to the brand, designer or business that showcases flair, creativity, innovation and commercial vision – the whole package!
For further details, please go to: http://www.jewellerylondon.com/editorschoice
Editors’ Choice IJL is proud to be #withyou by recognising exhibitor excellence, originality and creativity through the Editors’ Choice Awards.
