India’s GJEPC, eBay launch exclusive online jewellery store


India’s Gem & Jewellery Export Promotion Council (GJEPC) has forged a unique partnership with global e-commerce giant eBay to offer to its members an exclusive jewellery store on eBay.

With its ‘Make in India for the World’ tag, the jewellery store on eBay will help jewellery exporters including MSMEs and brands to boost online jewellery sales with a low setup cost.

It will also provide market research and insight along with being a local business development support.

Ebay has 183 million active buyers (Q2, 2020) having more than 15,000 Indian sellers, which is a high potential market segment for GJEPC members.GJEPC Ebay

Colin Shah, Chairman, GJEPC, said: “As part of our endeavour to constantly deliver value to members, GJEPC has collaborated with eBay, to establish an exclusive and dedicated store for jewellery on eBay.

“This would be an opportunity for all jewellery manufacturers to list their products and showcase them to the already existing buyer base of eBay.  The collaboration between eBay, India and GJEPC is a step towards facilitating gem and jewellery exports through an e-commerce platform and driving the vision of ‘Digital India’.

“Demand for gems and jewellery is picking up in all major export markets, hence online sales play a key role in business growth.

“The partnership brings immense opportunities and benefits to GJEPC members, especially to MSMEs and small to medium businesses, to reach out to a new segment of prospective customers.

“In the first three months, GJEPC members stand to benefit anything from Rs. 40,000 for 500 listings to Rs. 95,000 for 1,000 listings.

“The value-added services provided by eBay will assist in market development and  enhance the business-customer proposition of Indian jewellers.”