India’s GJEPC signs MoU with eBay to boost gem and jewellery exports


India’s Gem & Jewellery Export Promotion Council (GJEPC) has signed an MoU with ES Online Services (India) Pvt. Ltd., an eBay Group Company, to provide impetus to Indian gem and jewellery sellers in the global e-marketplace.

As a first step, eBay will create a micro site (‘Made in India’ page) for GJEPC members selling in eBay websites. GJEPC members subscribing on the eBay marketplace(s) will be placed together on this proposed micro site for better accessibility.

ES Online will facilitate awareness workshops/webinars/seminars to educate GJEPC members about e-commerce retail export opportunities and train on policies and best practices in product listings, selling, shipping, and customer services.

It will also provide information on cross-border trade, such as market studies, latest design trends, standards and specifications etc.

GJEPC will provide infrastructure support for conducting such awareness workshops/seminars.

GJEPC will be setting up an eCommerce Promotion and Facilitation Desk (“EPFD”) at all its six regional offices which will have dedicated manpower promoting eCommerce amongst GJEPC Members and generating leads. ES Online will train personnel at EPFD.

Colin Shah, Chairman, GJEPC, said, “The collaboration between eBay, India and GJEPC is a step towards facilitating gem and jewellery exports through an eCommerce platform and driving the vision of ‘Digital India’.

“The platform will enable Indian jewellers to have easy access to international buyers. During the pandemic, the industry demonstrated a keen willingness to adapt to new business realities.

“Demand for gems and jewellery is picking up in all major export markets, hence it is important for us to tap all important online opportunities. I believe this association with eBay will be a key catalyst for the digital transformation of the gems and jewellery sector in India.”

Vidmay Naini, Country Manager, eBay India-CBT, said, “We, at eBay in India, are convinced that Indian gem and jewellery sellers are poised to scale their business and presence across the eBay marketplace globally. The MoU is a step forward in enabling them in this endeavour. Together with GJEPC we will educate, support and scale these sellers on the eBay marketplace.”India’s GJEPC signs MoU with eBay to boost gem and jewellery exports