INDUSTRY NEWS – Greenland Ruby enters the Metaverse with ruby NFT


Greenland Ruby celebrates its 5th anniversary with its ‘Rubies from Greenland – Fire Under Ice’ campaign, in collaboration with designer and artist Reena Ahluwalia.

Created with the goal of raising funds for the PinkPolarBear Foundation, Greenland Ruby’s CSR arm, each $150 ticket gives participants the chance to win the ‘Fire Under Ice’ original artwork on canvas by Reena, valued at $10,000. With only 500 tickets available, each donor will also be gifted a limited-edition animated NFT of Reena’s masterpiece.

Greenland Ruby

Inspired by the 3-billion-year journey of the Greenlandic gems, ‘Fire Under Ice’ original artwork and the limited-edition NFT bring together technology, innovation and the beauty of nature. In keeping with Greenland Ruby’s mine-to-market initiative, the ‘Fire Under Ice’ NFT is immortalized on blockchain technology keeping a public record of transactions, ownership history, and authenticity; a perfect match for Greenland Ruby’s dedication to traceability and transparency. The NFT is on OpenSea, the world’s first and largest digital marketplace for NFTs.

The limited ‘Fire Under Ice’ art NFT shines a light on Greenland Ruby’s unique gems, innovative approach and dedication to social responsibility. As CCO Hayley Henning said: “As part of our anniversary celebration, we’re thrilled to be able to make such a grand contribution to the PinkPolarBear Foundation with a campaign both original and innovative. The artwork on canvas, with 500 digital art NFTs, is a spectacular contribution from Reena and we thank her for her incredible talent and generosity in making a tangible impact. Her depiction of our rubies in their icy landscape is perfect! There will be 500 winners, but with such a generous contribution, it will be the people of Greenland who will be the real benefactors. Happy Anniversary Greenland Ruby!”

Reena Ahluwalia spoke further about collaborating with Greenland Ruby: “At its heart, my painting conveys the beauty of our natural world. I hope my artwork and NFT will remind donors of the significant contribution they made and keep inspiring everyone to protect and nurture our environment and inhabitants. This project is meaningful; I am honored and thankful to the PinkPolarBear Foundation and Greenland Ruby for this valuable opportunity.”

Tickets are available for limited time only, until September 2022. All you need to do is buy a ticket through Greenland Ruby’s website and receive the animated NFT within 15 days of sharing your Crypto Wallet address. The winner of the original painting by Reena Ahluwalia will be announced in September.