INDUSTRY NEWS – Greenland Ruby x Reena Ahluwalia campaign announces winner


The Greenland Ruby x Reena Ahluwalia 5th year anniversary campaign has a winner! Yuki Horiuchi, CEO of Japanese Ambrose and Co. Ltd. was the lucky name drawn to win Reena’s ‘Fire Under Ice’ original artwork.

Bringing together gemstones, art, technology and innovation, the campaign ran over five months, and offered ticket buyers the chance to win the original ‘Fire Under Ice’ artwork and receive a free limited-edition NFT version of Reena’s masterpiece.

Yuki Horiuchi with ‘Fire Under Ice’ original artwork

Yuki Horiuchi with ‘Fire Under Ice’ original artwork

The draw took place at the beginning of this month, after which it was shipped and delivered directly to Mr. Horiuchi. Valued at $10,000, the custom-made, hand-painted canvas was donated by the artist to Greenland Ruby and found its new home in Japan.

Hayley Henning, CCO of Greenland Ruby, added: “Our campaign was the first of its kind in our industry. I’m so extremely proud of all the attention we got, and the money raised for the PinkPolarBear Foundation. Thanks to everybody who entered, and especially to Reena for her incredible talent and generosity.”

“I am grateful to have partnered with the PinkPolarBear Foundation and Greenland Ruby for this one-of-a-kind project. The fundraiser was a unique blend of responsibly sourced gemstones, art, blockchain technology and impact. I hope my art will remind donors of the significant contribution they made towards conservation and community service.”, said Reena Ahluwalia.