INDUSTRY NEWS – The Jewelers Circle announces partnership with Bahrain Institute for Pearls & Gemstones (DANAT)


The Jewelers Circle, a global online trade-only marketplace for rare and exquisite jewelry, gems and vintage, and Bahrain Institute for Pearls & Gemstones (DANAT) a gemological laboratory, education and research center, have announced a new partnership dedicated to advancing the sourcing and education of natural pearls within the global industry.

INDUSTRY NEWS – The Jewelers Circle announces partnership with Bahrain Institute for Pearls & Gemstones (DANAT)

Jewelers Circle subscribers will receive free access to DANAT’s online seminars ‘Pearl Principles’ as well as free shipping to Bahrain for items to be tested and certified at DANAT. They will also provide an exclusive special rate on the Pearl Program Package which includes introductions to the pearling families in Bahrain. The partnership will provide DANAT members an extended free exhibitor Jewelers Circle subscription until January 31, 2022.  In addition, the two organizations will collaborate to provide co-branded education, digital content, newsletters, webinars, events and more.

 With the increase in consumer demand for pearls, the Jewelers Circle knew it was vital for our subscribers to align with the most respected institution and authority on the natural pearl industry, as well as expand our reach within the Middle East markets,” says Mrs. Marianne Fisher, Co-Founder and Managing Director of the Jewelers Circle. “As a global platform, we look forward to being the trusted platform that educates and promotes the sourcing and selling of natural pearls.”

Commenting on the partnership, Mrs. Noora Jamsheer, Chief Executive Officer of DANAT, said: “We are delighted to be collaborating with the Jewelers Circle, a leading industry body to promote natural pearls certified by DANAT. Bahrain’s relationship with natural pearls dates back many centuries. DANAT has drawn its industry expertise from the knowledge passed on by generations and has successfully established itself as a credible authority in the pearl testing domain. We are confident that through our partnership with the Jewelers Circle international markets will have an easier access to natural pearls.”

The Jewelers Circle was built by six leading luxury vintage firms and enables industry professionals to discover, connect, procure and ultimately transact without platform commissions. The core functions include powerful search filters to source thousands of items from vetted jewelry companies and receive customized notifications when new items become available. In addition, the platform allows subscribers to send personalized digital listings to trade and consumer clients.

DANAT specializes in the testing and study of natural pearls as a reflection of Bahrain’s ancient pearling history. With the mission to protect and advance Bahrain’s pearling heritage, DANAT’s expert team of gemologists supports clients and students from around the world through pearl, gemstone and diamond identification services, as well as teaching a range of educational courses with internationally recognized gemological qualifications.