INHORGENTA MUNICH opens, German jewellery sector to grow in 2013
MUNICH, Germany, February 22, 2013 – INHORGENTA MUNICH opened its 40th jubilee anniversary edition amid forecasts of modest growth in the German jewellery and watches sector in 2013.
Exhibitor numbers were up nine percent in 2013 (1,237 versus 1,134 in 2012), with increased participation by foreign companies (47 percent in 2013 versus 37 percent in 2012), organisers said.
Karl-Eugen Friedrich, Chairman of the BVJ (Federal Association of Jewellers, Jewellery and Watch Retailers), said he expected revenues to grow by some 3-5 percent in the German sector in 2013, compared with last year.
He told Jewellery Outlook that the top tier of the market in Germany was strong due to buoyant purchases by foreign tourists, including the Chinese, visiting the main cities.
The middle segment of the market was having a tougher time as consumers were thinking twice before paying, say, 1,000 euros for a watch when they could buy a good timepiece for less, he said.
“The industry needs to connect the emotional side of the product to the consumer better,” he said. “There needs to be more advertising.”
Klaus Dittrich, Chairman and CEO of Messe Munchen, organiser of INHORGENTA MUNICH, said the strength of the show is that it presents the complete output chain – from young aspiring designers to leading international jewellery and watches brands.
“INHORGENTA MUNICH is a meeting point for the entire industry – for producing companies, licensed brands and licensees, for dealers and distributors, for associations and training colleges, for trainees and media,” he told a news conference.
INHORGENTA MUNICH is becoming increasingly international.
“In jubilee year, we have fundamentally strengthened our international orientation thanks to a large number of new exhibitors from abroad – from Italy, for example, but also from Spain, Greece and Turkey,” Dittrich said.
The net exhibition space has increased by 3.6 percent to 34,528 square metres (last year: 33,337 square metres).
For the first time, INHORGENTA MUNICH occupies seven halls at the Munich trade fair centre and thus an area of 76,000 square metres.
INHORGENTA MUNICH has registered over 90 new or former exhibitors, including the Pforzheim company Pranda & Kroll with its jewellery brand CAI and the licence from Baldessarini, Adolfo Courrier from Italy, Swiss jewellery brand Angela Buchwald, Breuning and Teno as well as Dyrberg/Kern from Denmark.
New exhibitors in watches include Swiss manufacturers Vulcain and Eterna, the Berlin watch manufactory Askania, and the Japanese watch brand Seiko.
INHORGENTA MUNICH this year has dedicated the Trends & Vision Hall B3 to “Lifestyle”.
“Here, fashion-oriented jewellery and timepiece brands as well as accessories get their own trend platform,” Dittrich said.
“The demand for lifestyle jewellery, timepieces and accessories has grown enormously in recent years.”
Hall C2 has been newly designed, and showcases designer jewellery for INHORGENTA MUNICH.
“This reconfiguration is one of the big investments we have made this year,” Dittrich said.
“The entire hall appears in a completely new design with a clear division of space and a new interior.”
At INHORGENTA MUNICH each hall is given its own look.
“This concentration of the range on offer facilitates a more emotional experience through which the trade show in turn gains strength,” Dittrich said.
The British Jewellers’ Association presented a group of young UK-based designers in Hall C2, including up-and-coming brands iKuria and Anna Loucah.
The seminar programme at INHORGENTA MUNICH focuses on the future of the jewellery and watches sector.
At the Future Sales Vision Summit on February 22, Veit Haug, head of creative industries division at Wirtschaftsforderung Region Stuttgart GmbH, was scheduled to speak about “augmented reality” as a marketing instrument.
Irmie Schuch-Schamburek was due to speak about trends in the lifestyle, fashion and jewellery sector in 2013 in a seminar on February 23.
Diamonds also played a big part in this year’s seminar programme.
Edahn Golan of IDEX was scheduled to speak about diamond prices and forces that shape them on February 23.
INHORGENTA MUNICH runs from February 22-25.