INHORGENTA MUNICH sees continued growth in 2020
The Munich show (February 14-17, 2020) expects a strong turnout from exhibitors, both returning and new, and a high quality of international buyers, Exhibition Director Stefanie Mändlein tells Jewellery Outlook Editor David Brough.
Q. Why is the show a “must-attend” event for buyers?
Stefanie Mändlein: The retail sector in the watch and jewellery industry is widely diverse, ranging from the one-man goldsmith’s studio, family-run businesses and omnichannel retailers to the major chain stores – each with completely different requirements to meet. What our show offers is therefore just as diverse, which without a doubt, contributes to its success. We are a trendsetter, a communications and information platform and an organiser of cross-industry events. We aim to offer every visitor and exhibitor the best-possible setting for successful discussions and business deals. It’s very important to us that we keep up with new developments. We want INHORGENTA MUNICH to be both forward-looking and attractive for everyone and all participants probably feel that.
Stefanie Maendlein, Exhibition Director.
Q. What will be the new and special features of the 2020 edition of INHORGENTA?
Stefanie Mändlein: We have turned Hall C2 “Contemporary Design & Vision” completely on its head. A series of intensive round table talks with the industry in Frankfurt and Düsseldorf produced a whole new design concept based on sustainability and future retail, with design elements made from natural materials, a waterfall projection and much more. TRENDFACTORY MUNICH is also being held in Hall C2, with presentations given by visionary speakers on the future of retail and the trend topic of sustainability. Rita Lahlou, Senior Manager and Head of Jewelry at Amazon Europe, will give insights, for example, into the topic of future retail online and offline.
In addition, there will of course still be much more for visitors to discover, from the partner country Switzerland, presenting itself with the Salon Suisse, the new Campus Talks for young industry professionals and the Watch Talks, to the glamorous “Jewelry Show”, which will also involve bloggers and influencers this year.
One of the highlights is the INHORGENTA AWARD. In 2020, it will be held in the BMW Welt and has a top jury, which will also include influencers this time: the German founder of his own jewellery label André Hamann is not only an official Brand Ambassador for INHORGENTA MUNICH 2020, but also a member of the jury. Actress and presenter Nina Eichinger will host the evening.
Q. How are bookings by exhibitors progressing so far for the 2020 edition of INHORGENTA?
Stefanie Mändlein: INHORGENTA MUNICH has grown continuously since 2016 and we also expect over 1,000 exhibitors this year from more than 40 countries. From Mauritius to Thailand and Italy, many countries will be there with inspiring exhibitors.
Q. Do you expect some first-time exhibitors to participate?
Stefanie Mändlein: We look forward to many new exhibitors, but also to a large number of exhibitors making a return across all exhibition areas. Festina will be back after being absent for several years, as will other well-known names such as DKNY, Erwin Sattler, Frey Wille, Hanhart, Karl Lagerfeld, Leen Heyne, Laco, Staurino, Dugena, Q&Q and Sternglas.
We expect to once again be able to welcome over 27,000 visitors to INHORGENTA MUNICH. INHORGENTA MUNICH records not only growth figures thanks to attractive exhibitors and innovative concepts but also a high quality of international visitors. We often hear this response from the industry and are delighted about it.