INHORGENTA MUNICH to showcase mid- to high-price luxury
MUNICH, Germany, October 31, 2012 – INHORGENTA MUNICH, which will celebrate its 40th jubilee on 22-25 February 2013, aims to position itself as a mid- to high end trade show for ‘Jewelry, Timepieces, Lifestyle.’
“We would like to position INHORGENTA MUNICH in the long term as a platform for trends in the mid- to high-price segment,” said Klaus Dittrich, Chairman & CEO of Messe München GmbH, organiser of the show.
Looking toward the 2013 event, the layout of Hall C2 – Contemporary Design – is being reconfigured.
With a new interior, attractive aesthetics and a clear division of space, INHORGENTA MUNICH offers its ‘C2’ exhibitors an enhanced platform for business.
INHORGENTA MUNICH will integrate more strongly the lifestyle- and fashion-oriented jewelry and timepiece brands as well as accessories.
Every year, well over 60 licensees of fashion brands present their collections at the show.
“It’s conceivable that these brands too will have their own area in future,” said Renate Wittgenstein, Product Manager responsible for INHORGENTA MUNICH.
“After all, our objective is for INHORGENTA MUNICH to portray the emotional aspects of Jewelry, Timepieces and Lifestyle in all facets.”
The repositioning and overall appearance of INHORGENTA MUNICH in 2013 will be rounded off by a high-quality brand presence.
An innovative marketing campaign is due to start at the end of October, based predominantly on moving images.