India’s Gem & Jewellery Export Promotion Council (GJEPC) has launched the book Jewellers For Hope – With Hearts of Gold, a compilation of corporate social responsibility (CSR) activities undertaken by the gem and jewellery trade.
It highlights the magnitude of social work collectively undertaken by the gem and jewellery industry for the benefit of society.
The sector accounts for approximately $36 billion in exports and employs over 4.3 million people, thus contributing immensely to the India growth story.
Its community outreach spans child education, tribal education, relief and assistance to Army martyrs’ families, animal welfare. The industry collectively and at the individual level, has made significant contributions to other causes like education of girls, sanitation, cancer treatment, the rescue of trafficked children, the provision of artificial limbs to the needy, etc.
The industry has also played a crucial role in providing relief to those affected by the COVID-19 pandemic and its initiatives have touched thousands of lives.
GJEPC Chairman Colin Shah said: “Jewellers for Hope — With Hearts of Gold is the only known compendium of the philanthropic activities undertaken by our industry for the betterment of society.
“These noble initiatives conducted in an individual capacity or jointly reveal a little-known and rarely publicised side of the gem and jewellery trade.
“At the GJEPC, it was imperative that this expanse of good work that the industry engages in is documented. The book is a humble attempt by the Council to chronicle some of these contributions. We hope that these short stories go a long way towards generating more goodwill for the gem and jewellery community at large and leave a lasting, positive impression about the industry in the minds of the younger generation.”
