Asiana Publisher and event organiser Sarwar Ahmed
Asiana Jewellery Expo, an inaugural trade-only event which will take place in the Birmingham Jewellery Quarter on June 11-13, 2026, will offer buyers a wide variety of cutting-edge designs in diamond and gold jewellery, Asiana Publisher and event organiser Sarwar Ahmed told Jewellery Outlook Editor David Brough in an interview. Sarwar plans for the event to become an annual luxury buying platform. Register to attend via this link: https://expo.asiana.tv/
What product offering will the Asiana Jewellery Expo offer?
All the major categories are well represented at the show, including natural diamond jewellery and loose stones, laboratory-grown diamond jewellery, fine jewellery, 9, 14, 18 and 22ct gold jewellery, traditional Indian jewellery and a wide range of contemporary jewellery collections.
How many exhibitors will be participating, and what type of companies are they?
We have over 20 leading global manufacturers, including De Beers sightholders, direct LGD growers and market-leading gold suppliers. Our exhibitors have a combined turnover in excess of $4 billion and currently supply over 20,000 retailers and wholesalers across the world, including the major UK brands.
What type of buyers are you seeking to attract, and why should they attend?
This event is for every professional in the jewellery industry as a place to network, do business and create new supplier relationships. Naturally, our focus is on attracting wholesalers, buyers from retail chains and the UK’s independent showrooms looking for direct sourcing opportunities.
What will be the special features or benefits offered to visitors to the Asiana Jewellery Expo?
We have created a Networking Lounge with complimentary all-day dining and refreshments for all visitors.
For VIP Visitors, including wholesalers and large retailers, we provide advance introductions and meetings with the key suppliers. And to support our VIP retail visitors, we are offering free advertising in Asiana Magazine – which reaches over 100,000 UK South Asian consumers.
This is a new event: what is the purpose or new market opportunity you are offering by staging this show?
We’re establishing a platform where UK jewellery professionals can meet their existing global manufacturers and new suppliers in a comfortable, business-friendly environment without having to travel overseas.
What is your vision for the event: will other events follow? Are you looking to expand the event into new segments?
As the first event of its kind, we’re looking to establish a luxury professional platform for the jewellery industry. We want the Expo to evolve into an annual event that genuinely helps buyers and sellers conduct business more easily.
What, in your view, is the market outlook for this kind of jewellery and gemstones selling event in the UK?
We foresee a greater demand for face-to-face events and experiences – despite living in a digital world. This is especially true in the jewellery industry, where trusted relationships are highly valued. Specialised events such as our Jewellery Expo are set to become an expanding part of the trading eco-system.
