INTERVIEW – Bangkok Gems & Jewelry Fair to showcase Thai craftsmanship excellence, boost exports of precious gems and jewellery


Bangkok Gems & Jewelry Fair, whose next edition will run from February 21-25, 2024, will showcase highly skilled Thai craftsmanship in jewellery and gemstone manufacturing, and state-of the art jewellery designs in silver and gold jewellery, often set with diamonds and coloured gemstones, aimed at the global export market. Mr. Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP) and Mr. Sumed Prasongpongchai, Director of the Gem and Jewelry Institute of Thailand (GIT), outlined key features of the upcoming edition, in an interview with Jewellery Outlook Editor David Brough.

INTERVIEW – Bangkok Gems & Jewelry Fair to showcase Thai craftsmanship excellence, boost exports of precious gems and jewellery

Mr. Sumed (left) and Mr Phusit

What type of goods will be on offer at the February 2024 edition of the show?

Mr. Phusit: The Bangkok Gems and Jewelry Fair is a world-class one-stop destination for professionals in the gems and jewellery industry. In its upcoming edition in February 2024, the fair will feature a complete range of products from more than 1,100 Thai and international exhibitors in 2,500 booths across Hall 1-8 of Level G and LG at the Queen Sirikit National Convention Center (QSNCC). Visitors can explore a diverse range of products including gemstones, diamonds, gold and silver jewellery, fine jewellery, fashion jewellery and costume jewellery. Additionally, the fair will include tools and machinery, as well as display & packaging. With this extensive offering, we are confident that international buyers will discover a wide range of choices at the Bangkok Gems and Jewelry Fair.

INTERVIEW – Bangkok Gems & Jewelry Fair to showcase Thai craftsmanship excellence, boost exports of precious gems and jewellery

What is the Thai-manufactured product offering? eg largely silver jewellery, Thai-manufactured gemstones and gem-set jewellery?

Mr. Sumed:

Thailand holds an important position as a global exporter of various gems and jewellery products. Precious stones, for instance, rank third globally in terms of exports, following the United States and Hong Kong. Major markets for these precious stones include Hong Kong, the United States, Switzerland, France, and Italy. Furthermore, Thailand stands as the second-largest exporter of semi-precious stones worldwide, with primary markets mirroring those of precious stones.

Notably, Thailand holds its position as the world’s largest exporter of silver jewellery. The key markets encompass the United States, Germany, India, the United Kingdom, the United Arab Emirates and Australia. Additionally, Thailand is a leader in the export of gold jewellery, with main markets include the United States, Hong Kong, the United Kingdom, the United Arab Emirates and Italy. 

What is the non-Thai offering at the show, eg loose polished diamonds, rough coloured gemstones? Machinery?

Mr. Phusit: Apart from products from Thailand, the Bangkok Gems and Jewelry Fair boasts an extensive collection of international offerings. Visitors can explore a variety of loose stones, including those sourced from Africa and Sri Lanka, as well as amber from the Baltic countries and Russia, pearl jewellery from Hong Kong and Japan, among other international selections. Furthermore, the fair hosts a substantial section dedicated to tools and machinery, featuring products from renowned international brands.

Is the Bangkok show a significant conduit for exports of Thai-manufactured polished gemstones and Thai-manufactured gold and silver jewellery?

Mr. Phusit: Indeed, the Bangkok Gems and Jewelry Fair has long served as a pivotal platform for driving the export of Thai gems and jewellery. In the previous show, the 68th edition, the fair played a crucial role in generating over 3.3 billion THB in purchase order value, more than the set target. Additionally, the event garnered significant interest from the global jewellery industry, with over 1,100 leading exhibitors from both Thailand and abroad, showcasing their products across more than 2,400 booths from 21 countries.

INTERVIEW – Bangkok Gems & Jewelry Fair to showcase Thai craftsmanship excellence, boost exports of precious gems and jewellery

5) What is the year-on-year trend in Thai gemstone and jewellery exports, in 2023 versus 2024? What outlook do you foresee in Thai gem and jewellery exports in 2024?
Mr. Sumed:
Considering the export number of 2023, we believe that the Thai gems and jewelry industry, which ranks third in Thailand’s total exports, will continue to grow in 2024, especially the gold jewellery, precious stones and semi-precious stones. 

Why should retail and wholesale buyers see the February 2024 edition of Bangkok Gems & Jewelry Fair as a “must-attend” event to restock for the coming seasons? What is the recent trend in origin countries of visiting buyers? Will the show offer networking opportunities to visitors?

Mr. Sumed: We can say that the February edition presents an excellent buying opportunity for retailers and wholesalers as it serves as a platform for many brands and companies to launch new collections and products. In terms of trends, we think the evident trends in the global industry right now are the rise of colored gemstones and sustainability. The new generation of consumers prefer something that reflects individuality, as well as something traceable.

For networking opportunities, one of our highlights is the Networking Reception. This gathering fosters a casual atmosphere, welcoming exhibitors and invited buyers. It is strategically designed to be a stage for creating new business opportunities, making the fair not just a marketplace but also for valuable connections.

INTERVIEW – Bangkok Gems & Jewelry Fair to showcase Thai craftsmanship excellence, boost exports of precious gems and jewellery

Will the show have a special theme, eg craftsmanship; sustainability?

Mr. Phusit: To correspond with global trends, the forthcoming edition will focus more on cultivating sustainability. Within the gems and jewellery industry, sustainability has gained prominence, proving essential in establishing trust and credibility for brands, especially among the younger generation of consumers. With an increasing number of younger consumers, sustainability will be more emphasized as a special theme of the 69th Bangkok Gems and Jewelry Fair.

What special features will the February edition offer? eg will there be a designers’ showcase area for new and emerging talents?

Mr. Phusit: As seen in every edition over the past years, we consistently feature a zone called “the New Faces”, dedicated to supporting new jewellery brands in presenting their products to buyers in an international trade fair. This section has received continuous positive feedback, and it will be prominently featured once again in this upcoming edition.

Additionally, in this edition, the main jewellery exhibition “Heirlooms of Elegance” featuring creations designed by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya in collaboration with BEAUTY GEMS, will graciously be unveiled to represent a magnificent fusion of artistry and heritage. We will also introduce the “RICH” showcase, where elemental energies converge in jewellery that transcends material wealth. Join us on a journey that celebrates the cultural richness, creativity, and spiritual depth of Thailand, encapsulated in every piece.

Will the fair offer educational opportunities and a seminar/panel discussion programme?

Mr. Sumed: Of course, we will host a series of interesting seminars tailored for both gems and jewellery professionals, as well as students and the general public. The topics will range from technical aspects of the industry to design and marketing perspectives. Most seminars will be offered free of charge but with limited seats available, so please stay tuned for more details.

Does the show have expansion plans for the future? In what directions can it grow, eg in certain segments such as gemstones, diamonds, machinery?

Mr. Phusit: In short term, we plan to position the Bangkok Gems and Jewelry Fair as Asia’s leading trendsetter in gems and jewellery industry. This involves implementing strategies such as introducing themed editions and integrating digital marketing solutions. Looking ahead in the long term, our goal is to establish the Bangkok Gems and Jewelry Fair as a global trading platform for gems and jewellery, leveraging as Thailand’s existing status as one of the world’s top three hub for gems and jewellery trade. This necessitates making the fair more comprehensive and welcoming to our international audience.

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