INTERVIEW – Jewellery & Watch trade show at Spring Fair to highlight trends for the year ahead


BIRMINGHAM, England – Jewellery & Watch, which will take place at Spring Fair, NEC Birmingham, from February 4-7, 2024, will showcase an extraordinary array of jewellery designs, highlighting trends for the year ahead, Soraya Gadelrab, Event Director, Spring Fair, told Jewellery Outlook Editor David Brough.

INTERVIEW – Jewellery & Watch trade show at Spring Fair to highlight trends for the year ahead

Soraya Gadelrab

What variety of goods will be on offer at Jewellery & Watch? What type of visitors is the show looking to attract?

Spring Fair 2024 is all about the magic of discovery, putting the products and their creators at the heart of the show. In Jewellery & Watch buyers will be wowed by the variety of collections on offer from big names brands to emerging new designers.

Jewellery & Watch is a curated selection of luxury and everyday jewellery, watches and statement pieces. Both classic and contemporary designs, from fashion to fine jewellery, make an appearance in this stylish sector. Add a little glow with on-trend jewellery brands like Kurate Jewellery and Herbert Marx. Find solid gold and quality gold-plated and beautiful sterling silver, show-stopping chains, necklaces, pendants and charm pieces. Upgrade your collection with our selection of classic, statement and luxury watches from designer and specialist brands like Lotus, Eton watches and many more. Shop for sparkle with Moda’s collection of loose, quality diamonds, semi-precious gemstones and crystal jewellery pieces from brands like Gecko Jewellery and many more. 

INTERVIEW – Jewellery & Watch trade show at Spring Fair to highlight trends for the year ahead

Is the show expanding? Will there be some new exhibitors in February?

We are proud to partner with the National Association of Jewellers (NAJ) again this season and will showcase many of their members such as Hanron Jewellery, Kali Ma Designs, Leslie Donn, Midhaven, Gecko, Reeves & Reeves, Lido Pearls, Silver Jewellery Cavern Wholesale, Quaystones, Brave Designs, Linda Macdonald Jewellery, Morrish, Siren Silver, and Scream Pretty.

INTERVIEW – Jewellery & Watch trade show at Spring Fair to highlight trends for the year ahead

Kali Ma Designs

Buyers will also discover the new collections from LMJ Imports Ltd, Aurosmith, BKT (Rings) Ltd, Perfection Jewellery, Walid Hassas Diamond, Eton Watches, LBJ Jewellery, Big Metal, Clementine Jewellery, Gracee Jewellery, Jackie Brazil, Jambo Jewellery, Amber Hall Jewellery, Annabella Moore Ltd, Bluelily925silver, Breuning GmbH, Cavendish French, Deil Joseph S.r.l., Gist Jewellery, Gold Trip, Hazel Atkinson Jewellery, Herbert Marx, Lakshya Gems, London Pearl, Paradise Jewellery, Schmuck Silver, Sea Gems, Spoke 925, The Old Farmhouse Jewellery, Vurchoo, and many more names still to be announced. 

What makes Jewellery & Watch a “must-attend” event for retail and wholesale buyers?

Spring Fair is the perfect platform, where brand-new products are launched and the latest trends are showcased for the year ahead. With fashion stores buying more higher end jewellery and jewellers looking to diversify their offering, Jewellery & Watch is the perfect place to discover a variety of unique, fine and fashionable jewellery pieces.

Located at the NEC, Birmingham, Spring Fair offers a central location in the UK and is co-located within Birmingham Airport, making it easily accessible for both UK and international visitors. The historical link of the famous Birmingham Jewellery Quarter nearby means Jewellery & Watch provides the perfect opportunity for the local and international jewellery community to meet.

INTERVIEW – Jewellery & Watch trade show at Spring Fair to highlight trends for the year ahead

What are the unique and special features of the upcoming show?

This February we’re upping the bar with our onsite experience across both Jewellery & Watch and Spring Fair as a whole. We will be delivering more new products, more education, trends, inspiration, networking, and fun.

What are a few highlights of the seminar programme?

Wow, where to start! There is so much to see and so much invaluable information on offer across the four days. There are some really exciting changes to the content programme for the February 2024 show. We are introducing three new feature stages that will undoubtedly elevate visitors’ experience.

The Inspiring Retail Stage will host industry icons and fashion pioneers sharing their experiences, stories and advocacy. It will be a hub for thought-provoking keynotes, progressive discussions and the much-loved and crowd drawing Moda catwalks. Don’t miss the keynote speakers Dame Zandra Rhodes, Theo Paphitis, Kris Hamer of the British Retail Consortium and ESG pioneer Paul Wright.

Trend Talks in partnership with The Future Collective will be the go-to stage for discovering the latest retail trends and product innovations from future forecasters and creators. Discover insights from likes of Kantar, HappyHQ and brand experience consultancy, The Ready House. Trend Talks also hosts our new Pitch Live Dragon’s Den-style feature – we can’t wait to see our brilliant exhibitors take to the stage to present their best new products.

And finally, debuting this February is the new Masterclass Studio located in Hall 3, created to share the tools to help retailers grow their business with leading agencies and consultants presenting their expertise on an invaluable array of topics. TikTok Shop, B-Corp, Google, Avocado Social and The Buyer and Retail Coach are just a few names presenting their knowledge on subjects including digital marketing, social media, radical retail technology, conscious consumerism and more.

Spring Fair 2024 is all about bringing the retail community together. With these three new feature stages, we are confident that our event will elevate the retail industry.

What opportunities will the show offer for networking? What are the networking benefits of the event?

We have launched a raft of new spaces and experiences to enable time for networking. There will be more seating areas, new cafes, and themed workspaces. After a long day walking the aisles, buyers can attend the show’s new Sip & Shop Happy Hours. Six locations including the Summerhouse Café, Trend Talks and Inspiring Retail Stage will offer bubbles, music, and networking from 4.30 – 5.30pm on Sunday to Tuesday.

What is the significance of the timing of the show early in the New Year? Is this the ideal moment for retailers and wholesalers to restock after the festive season?

Yes, Spring Fair falls at the perfect time for buyers. It has been part of the buying calendar for 70 years and offers 1000’s of new products destined to be retails next best-sellers.

What tips can you give visitors in terms of organising their accommodation and getting to and from the show?

Firstly, register to attend and we’ll email you with all the relevant information. You can also visit our helpful Resources section on the website

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