INTERVIEW – Just Diamonds offers wide range of lab-grown diamond jewellery in timeless designs


Just Diamonds, based in Birmingham’s Jewellery Quarter, offers a wide variety of lab-grown diamond jewellery in contemporary, timeless designs, and prides itself on its high-quality customer service, contributing to a jump in sales revenue this year, company director Dinesh Parekh tells Jewellery Outlook Editor David Brough. 

What lab-grown diamond jewellery does Just Diamonds offer and how can people order it?

We offer a core range of Solitaire Earrings and tennis bracelets as standard, but we can also supply to order all other items according to customers’ requirements. This includes: semi set mounts, fancy/cluster rings, wedding/eternity rings, pendants, tennis necklaces as well as other necklaces, bangles/bracelets, and fancy earrings. Basically anything you can buy with natural mined diamonds, we can supply and set with lab-grown diamonds. We also offer a free cad cam design service!lab-grown diamond jewellery

How would you describe the designs?

Our designs are contemporary and timeless. We work alongside some of the best retailers in the industry and manufacture designs to their requirements. Our customers may want a personal or bespoke design which we would look to deliver as part of the excellent service we provide.

lab-grown diamond jewelleryWhat is your focus on quality and customer service?

Quality and customer service is extremely important to us. We work 7 days a week and are always easily approachable. We aim to supply quotes within 24 hours, and cad cam images within 48 hours.

We offer a free cad cam service and a rendered video/image of the item on request.

lab-grown diamond jewelleryHow sustainable is the production process?

As part of the production process we aim to source lab-grown diamonds in the most sustainable and ethical way possible.

As a business we aim to cut our carbon footprint in other areas to offset the amount of energy that is used to produce lab-grown diamonds.

As technology improves, we envisage that the production of lab-grown diamonds will become more sustainable.

We at Just Diamonds are committed to be a part of that change.

lab-grown diamond jewellery

Where are the pieces manufactured, and what standards are applied?

The majority of the items are manufactured in our own factory in Seepz (Mumbai, India). This is a special zone where everything that is manufactured is for export only.

To build working relationships within the industry globally we visit trade fairs all over the world and collaborate with manufacturers to uncover and deliver unique and innovative designs and products.lab-grown diamond jewellery

What are your delivery times and returns policy?

Our normal delivery timescale is 4 weeks.

We generally do not offer a returns policy on items as they are made to order.

We are happy to send out stock items on memo/approval.

What sales performance have you achieved this year?

We are on target to ensure sales revenue will increase by over 15% compared to last year.

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