INTERVIEW – Oroarezzo focused on boosting appeal to international buyers, Exhibition Director Matteo Farsura says

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By David Brough

AREZZO, Italy – Oroarezzo, organised by Italian Exhibition Group (IEG), whose latest edition saw a 14 percent jump in foreign visitors, is  focused on boosting its appeal to overseas buyers due to the competitiveness of “Made in Italy” gold and silver jewellery production, Exhibition Director Matteo Farsura said after the latest event (May 11-14, 2024.)

INTERVIEW – Oroarezzo focused on boosting appeal to international buyers, Exhibition Director Matteo Farsura says

Matteo Farsura

“The impressive +14% leap in foreign visitors and overall growth of +5% underscore Oroarezzo’s position as a premier global B2B event for ‘Made in Italy’ gold and jewellery manufacturing,” Mr Farsura told Jewellery Outlook.

“With attendees from 109 countries, including notable new entries, our event continues to attract international buyers, showcasing the exceptional quality and variety of exhibitors. This year’s success reflects our ongoing commitment to fostering international appeal and expanding market reach, solidifying Oroarezzo’s reputation as a vital hub for the industry.”

Arezzo holds a significant position as the number 1 Italian gold manufacturing district for export, reaching 3.491 billion euros in 2023, a 9.4% increase compared to 2022.

The district accounts for 30.5% of total Italian jewellery exports. The main destination markets for Arezzo manufacturing, by volume, include the top 3, Turkey with 760.8 million euros, the United Arab Emirates with 685 million, and the United States with 471 million.

“IEG’s strategy for incoming buyers has been driven by this evidence, and the attendance at Oroarezzo consolidates this trend, with the Middle East as the first non European origin of international buyers attending, showcasing continued growth and reinforcing ‘Made in Italy’s’ prominence in the global jewellery market,” Mr Farsura said.

Referring to the impact on Italian gold and silver jewellery exports of buoyant gold prices, Mr Farsura added: “Despite complex moments from the point of view of geopolitical balances, the purchase of ‘Made in Italy’ goldsmithing does not stop – we also saw this at Vicenzaoro. There is more caution in placing orders but, with the commitment of the entire industry, the positive trend is confirmed.”