AREZZO, Italy – Oroarezzo, which will take place in Arezzo, Tuscany, from May 9-12, 2026, will offer the latest, cutting-edge gold and silver jewellery designs using the newest technologies, and state-of-the-art jewellery manufacturing machinery, with a strong “Made in Italy” focus, Matteo Farsura, Global Exhibition Manager Jewellery & Fashion IEG, tells Jewellery Outlook Editor David Brough. IEG (Italian Exhibition Group) is the organiser of Oroarezzo, a showcase for mainly “Made in Italy” goldsmithing craftsmanship.
Matteo Farsura
What variety of products will Oroarezzo offer this year?
Visitors will find a highly specialized offer focused on technology and manufacturing, in both cases with a strong “Made in Italy” orientation.
In particular, on one side we have gold and silver producers, jewellery manufacturers, covering from high-end white labels finished pieces to semi-finished components and advanced technologies, combining classic Italian craftsmanship with contemporary design, including chains, bangles, bridal and fashion collections.
On the other there are technology companies that are mostly Italian and cover all stages of production, offering very high quality. The Cash & Carry area will also support ready-to-buy sourcing and restocking needs.
What type of buyers should attend?
The event targets wholesalers, retailers, importers and distributors, chains of shops as well as private-label brands seeking manufacturing partners to develop customized collections that merge heritage and modern design.
Thanks to collaboration with the Italian Trade Agency, Oroarezzo strengthens its hosted buyer programme, expanding into emerging markets.
Currently, hosted buyers registered for the event will be arriving from 49 countries with the United States in the lead, followed by Romania, Hong Kong, Poland, Mexico, Argentina and Morocco, offering access to a truly international, high-level supply chain.
How are Italian goldsmithing companies adapting to current challenges?
In a complex global scenario, the sector is responding through stronger collaboration between companies, institutions and associations to open new export routes and support diversification. Oroarezzo 2026 reflects this and supports the industry through:
- broader product categories, featuring the new “Precious Fashion” exhibitors’ area dedicated to the luxury fashion accessories supply chain.
- Premium contents launching the first The Global Outlook 2026 congress, organized with Federorafi Confindustria, ITA and AFEMO (the organization of Machinery producers and Exporters), with panels exploring global demand shifts from EU–India trade prospects, Mercosur opportunities, North American and African market developments.
- An incoming strategy aimed at attracting qualified operators from Europe, Asia and North Africa in order to offer new business opportunities.
What will be the special features of Oroarezzo this year?
The show will highlight innovation, trends and excellence in design through exhibitions, talks, networking and awards.
A key new feature is Precious Fashion, an exhibition area dedicated to fashion accessories, where 16 companies will showcase the full production chain: from design and metalworking to advanced finishes, enamels and gemstones.
This project connects jewellery manufacturing with the luxury fashion industry, reinforcing Oroarezzo’s role as a bridge between tradition and innovation, always focused on top-tier design and craftsmanship.
Another unique feature of Oroarezzo will be the Première contest (35th edition), a competition that celebrates creativity in jewellery design, inspired by a concept that Oroarezzo’s artistic director, Beppe Angiolini, has defined as: “The Invisible Weight of Sweetness”.
The Jury, composed of professionals and experts from the jewelry, fashion, press, and communication sectors, awards the best pieces during a ceremony held on Sunday evening at the show, and including the best design project by under20 young talents.
What distinguishes this show compared to other trade events?
Oroarezzo stands out for its strong link to Italian manufacturing excellence. It uniquely connects design, production and technology, allowing buyers not only to discover collections, but also to join the goldsmith manufacturing community and access reliable, high-quality production partners across the entire supply chain.
What are your expectations for this year?
Despite ongoing global uncertainties, demand for high-quality jewellery remains resilient.
Oroarezzo continues to affirm its role as a strategic event for the industry, fostering meaningful business connections within a well-defined vertical segment of the jewellery market.
Our commitment goes beyond providing premium access to a high-value global supply chain, we also aim to deliver valuable insights and facilitate dialogue that supports companies in making informed, strategic decisions.
(Sponsored content.)
