INTERVIEW – Pure Jewel at Pure London, three-day event opening at Olympia on Sunday, offers cutting-edge fine and fashion jewellery

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Pure Jewel at Pure London, a three-day event taking place at Olympia from Sunday July 17, 2022, will offer exceptional fine and fashion jewellery designs, meeting the fast-evolving needs of fashion retail, Event Director Gloria Sandrucci and Head of Jewellery – Retail and Fashion, Andrew Martyniuk, told Jewellery Outlook Editor David Brough. 

Don’t miss an insta live at @jewelleryoutlook, starting at 11 am UK time on Friday July 15, or watch the replay, in which Gloria and Andrew discuss highlights of the show. 

What progress have you made so far in terms of incorporating Pure Jewel into Pure London?

We are celebrating the return of Pure London this July and we have had an incredibly positive response. When we decided to launch Pure Jewel, the aim was to develop and expand the fashion jewellery offering that we always had at Pure London to include fine jewellery.

At Pure Jewel therefore visitors will be able to find a highly curated and selected line-up of fine jewellery collections that complement the fashion jewellery offering. Pure Jewel will be a destination for both jewellery retailers and fashion and lifestyle boutiques.

Gloria Sandrucci

Gloria Sandrucci

Why should jewellery trade buyers attend the event?

With our knowledge and heritage in the fashion and jewellery industry it was the natural progression for the show to have a stunning curated space showcasing fine and precious jewellery, silver jewellery, and branded jewellery from across the world with a focus on contemporary, ethical, and sustainable designers.

Research amongst our audience confirmed that it was an important addition to their offer and acknowledges the need for jewellers, designers, brands, and jewellery manufacturers to connect, alongside womenswear, within the wonderful surroundings of Olympia. It is the ideal buying destination for jewellery retailers and boutiques.

Amertousi

Amertousi

What will be the most outstanding new features of Pure Jewel at Pure London? How do you see synergies between fashion and jewellery?

Pure Jewel itself as a destination area is outstanding. We’ve never had a spotlight on fine jewellery before and in such a prominent location within a fashion show.

Fashion boutiques have started to sell more luxury jewellery and consumers are buying pieces that are made to last, so Pure London is definitely the right platform to showcase jewellery.

We are really excited to welcome Rancangelo, beautiful hand-crafted jewellery from Vicenza. And don’t miss Georgia Wang, a new jewellery brand called Alina Salabin, Kamena from Poland, and London-based Amertousi, creating handmade jewellery as wearable art.

Georgia Wang

Georgia Wang

Jewellery is inextricably linked to emotions and the story that connects a person to particular pieces. Not only does jewellery have the power to elevate an outfit, it’s also a slice of history that links to a specific memory or moment in time. We are so looking forward to bringing fashion and jewellery back together, and to celebrating the enduring connection between the two.

Carter Gore

Carter Gore

What are your expectations for the trends in visitor numbers to Pure London this year, based on enquiries so far? What trends are you seeing in terms of the types of professional visitors spanning fashion and jewellery?

It’s been the most extraordinary two years and Pure London has been sorely missed by so many. There is a palpable appetite for its return and a genuine excitement to get back to Olympia for one of the UK’s most inspiring and forward-thinking fashion trade shows now also including fine jewellery.

We are very pleased with the number of people that have pre-registered for the show already and the quality of the retailers that I can confirm will be mix of both jewellery and fashion retailers. In terms of their seniority, Pure London is known to be a transactional show, so we have decision makers coming to the event.

Andrew Martyniuk

Andrew Martyniuk

www.purelondon.com